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Americans who say they drink alcohol remains at record low, survey finds

In my area, the alcohol at a bar club or restaurant is easily 5x the cost it was a decade ago.liquor stores are 2-3x. So cash strapped younger folks can't afford it.

Local older folks find most modern beer to have gone too far in alcohol content and added flavors that the beer drinking experience is no longer refreshing, good with food or summertime activities.

I'm betting the Gallup poll was focused on the health perception of drinking alcohol, and not the bigger picture of why consumption is lower .