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Older tech workers are tapping out, taking early retirement
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I think most people think about it more if the second way you described (as kind of a small retirement hobby, not to earn much money).
Tech workers spend all of their time working on abstract problems that have no end and spend all their energy to produce something intangible that must indefinitely be maintained.
They see farming as the exact opposite of this: something they can work on with their hands in the dirt, that eventually bears fruit that you can hold in the palm of your hand, and even eat yourself and personally benefit from.
This is much more an urge to return to nature and the feeling of actual accomplishment rather than an actual business plan. It doesn't really matter how it goes financially because they already have enough money to retire.