Spyke
technology·TechnologybyBeep

BMW’s Newest “Innovation” is a Logo-Shaped Middle Finger to Right to Repair

Adafruit: From Ultimate Driving Machine to Ultimate Rent-Seeking Machine: The BMW Logo Screw Patent.

If you haven’t already heard, BMW’s R&D teams have been busy “innovating.” Unfortunately, they aren’t focusing on the things that actually matter—like stellar engine performance or the legendary driving dynamics that gearheads love. Instead, the C-suite execs decided that the best use of their engineering budget was to design a proprietary security screw specifically intended to prevent BMW drivers from fixing their own cars.

BMW’s Newest “Innovation” is a Logo-Shaped Middle Finger to Right to Repairhttps://www.ifixit.com/News/115528/bmws-newest-innovation-is-a-logo-shaped-middle-finger-to-right-to-repairOpen linkView original on lemmus.org
lemmy.world

As soon as the rollout for BMW dealers starts, Chinese toolmakers will churn out compatible bits and screwdrivers. They might even be on the market before the BMW dealers have them in the mail.

236

You could almost manufacture it based on this image, granted that's a 1/4" impact bit. All it would take is one bolt being smuggled to their factory or one photograph of a spec sheet.

34
AxExRxreply
lemmy.world

Unless im missing something about the design, theres a fairly common bit already on the market that works for this, and Id assume most auto shops already have laying around. My dewalt 50 piece came with one...
Bit looks like ( https://share.google/KHdg0HfO6zC9bab9O)

That one of those 2 pin spanner wrencheswith one on an arm that swings to adjust size, as far as asshole design security screws go, im not too mad at this... accomplishes what it needs to (keeping some rando with a screwdriver in his pocket from just deciding to undo some exposed screws for 'fun', or stealing your car trim) without being so proprietary pwople who arent preppared can't undo it with tools at hand (like the apple Pentalobe screws, and various triangle and tritip Philips variants, really anything with an odd number of contact points is immediatly more of a pita)

11
anomnomreply
sh.itjust.works

Ifixit does this with apple’s fasteners. I bet they have plans for the BMW ones now too.

6

My dad bought me an ifixit repair kit for my birthday or Christmas or something and it is absolutely up there with the best, most frequently used presents of the last decade. It had the weird Ring doorbell bit when I tore down Amazon's spy doorbell. It has an odd bit for my ebike, it has all the computer and phone repair tools to crack open modern devices. This was more of a phone/tablet/computer kit. Maybe Ifixit or someone else will make a repair kit specifically for vehicles with anti-consumer "features"

6
lemmy.world

that’s not the only issue, it’s also just a plainly worse design that will likely lead to lots of broken screws and bits.

5

But these screwdrivers will be illegal, due to copyright infringement. Checkmate!

2
artyomreply
piefed.social

I'm sure they will but that requires owners to go out and buy a kit of specialty tools for that one job, which may be too much investment. And many people are just not savvy enough to do that, they see "specialty tools" and throw up their hands.

-1
fishosreply
lemmy.world

It's a special bit, that's it. Do you have any idea how many bits/sockets/adapters I already own that only fit one vehicle? TONS. That's just the nature of vehicles and maintenance. And I'm pretty sure if you own a BMW, you can afford a $5 bit. This is a nothing burger. It's just people jumping on the BMW hate, which if you were smart, there's plenty of actual things they overcharge up the ass for. This isn't one of them. You might as well complain about locking lug nuts as a whole because that's really all this is.

8
artyomreply
piefed.social

It's a special bit, that's it.

More likely it's a whole set of bits. Why do you think they're doing this? Apple invented a new screw. Why do you think they did that? None of it is intended to slow down professional repair businesses, it's to stop DIYers.

You might as well complain about locking lug nuts as a whole because that's really all this is.

LOL locking lugnuts prevent theft. Do you think that's what the purpose of this is?

-5
fishosreply
lemmy.world

You mean apples proprietary bit that comes with any cheap as fuck set of security bits? I have an electronics screwdriver set that cost me $10 and does ALL THE BITS, including Apples.

Locking lug nuts: you mean the thing most people with nice rims use? People who own things like a BMW? So instead of the one specific locking bit they now have this specific locking bit? So a 1:1 swap for one custom bit to another? Except locking lug nuts are individualized and need the very specific adapter for each one, where this one is generic and would work on ALL BMW locking bolts.

Also, you realize this is a standard bolt, right? As in, you can take it out and put a standard one in if it bothers you.

This is nothing but morons being outraged. It's like people complaining about tax cuts for the rich as if you're gonna be a billionaire someday. Your civic is gonna be just fine and for the people actually in this situation who already pay things like $300 for a replacement window switch, this $5 tool is meaningless.

2
artyomreply
piefed.social

You mean apples proprietary bit

One and only (AFAIK)

instead of the one specific locking bit they now have this specific locking bit?

Did you just completely ignore what I said about this being a security item?

The only moron here is the one who doesn't read comments before replying to them. If you can't tell me what you think the purpose of this bolt is, then don't reply to me again.

-3
fishosreply
lemmy.world

locking lug nuts prevent theft

Yeah, I addressed that, can you not read? There's a whole paragraph there. I think you might be a bit slow buddy. In fact, your only quote about security was mocking it. But now your pro security? Really I think you're just a jackass 🤷‍♂️

-1

I read the entire paragraph and at no time did you address your failed analogy that these are not for theft prevention. But thank you for acknowledging that you have no idea what they're for. You're being blocked now.

0
sh.itjust.works

Have you done any work on your own vehicle? Because buying a tool just to do one job happens all the time.

4
artyomreply
piefed.social

I'm a professional, I have thousands of tools I use on a regular basis, and I use them to make money

2
artyomreply
piefed.social

I mean depends on how you count them, but probably something like that.

2
artyomreply
piefed.social

You might also elect not to. Tell me, what do you think is the purpose of this special fastener?

-3
jim3692reply
discuss.online

To make it inconvenient enough for non-authorized mechanics to touch the car. Forcing the owner to pay the manufacturer to fix the car.

3
lemmy.world

If BMW truly wants to innovate, they should work on fixing their turn signals. They must always be in a state of disrepair, because I rarely see a BMW driver use them....

85

If you can afford a BMW in the first place, you can afford the blinker fluid subscription....

36
lemmy.zip

No biggie. In less than a week we'll have thousands of Chinese Amazon sellers providing these tools to everyone for lose to.

74
lemmy.world

Yes, but. If they add enough "special" things you need, that will reduce the number of average people and independent mechanics that will go through the trouble of getting all the "special" tools. Thier goal isn't to stop you. It's to inconvenience enough people so that they won't bother. Which drives more business to thier shops, which in turn makes them more money. And since they are publicly traded, it doesn't even have to actually make them money. Just make the market think it might.

37
sh.itjust.works

Its all a plan. People think I'm a conspiracy nut when i explain it. I think they're dumb for not seeing it. Capitalism is the best planned scam.

8
lemmy.world

I tie it all into how a public company's board has a fiduciary responsability to the shareholders legally. Which means they can (and often do) get sued for doing whats best for the customer over the shareholders. It sometimes clicks with people.
And many who don't see it aren't dumb per se. They are more or less refusing to see it because they would have to realize that they are the slaves or pawns, or cogs in the machine. And they are not in control of thier destiny. Thats a hard thing for a lot of people to swalllow. Especially since there isn't much they can do about it.

7
kent_ehreply
lemmy.ca

You would think it should be in the company (and its shareholders) interests to make a product that people really want to buy, instead of becoming increasingly hostile to their customers.

5
lemmy.world

You would, but making such a product is extremely expensive. And consumers will in general buy the cheaper not better product. Major investors know this, so spending on making a better product would actualy cause the stock price to go down. Maybe it would have paid off in the long run. But they want the stock price to go up now, not a year from now.

1
kent_ehreply
lemmy.ca

they want the stock price to go up now, not a year from now.

That's the core of the issue. Short term focus at the expense of the long term sustainability of the entire enterprise.

2

I think the focus on the shareholder perceptions is the core issue. It's compounded by the short term interests of said shareholders.

1

This is the only focus on the ultra wealthy market, let the wanna be people pay too much, and fuck the rest of the low profit margin people.

Good news is this how you get a French/Russian Revolution. Eventually.

5
lemmy.world

Yeah, security screws are security theatre. I had an electronics screw driver set that came with a bunch of the rarer screw bits by default. Actually ran into one I didn't have, then noticed another set with that one (plus other features like the long bendy bit for hard to reach screws) next time I was in the tool section and just bought it.

That said, I won't be needing this one. Driving a BMW would go against the image I'm trying to cultivate of not being an asshole.

18
lemmy.zip

BMW drivers have this fame of being douchebags (most absolutely are) , which makes me wonder, how the hell do we describe Tesla drivers then?

3

In my head that sounds like what they actually want to be called, not what they are. I'm pretty sure those drivers actually want to come across as arrogant.

2
Atomicreply
sh.itjust.works

It's almost, as if the article answers that question with a resounding "no, that's not going to help either."

But the novelty wears off the moment you consider the physics. Because this head prioritizes branding over utility, neither the bit nor the screw head can withstand the torque of a standard Torx or Hex fastener. The result? Broken bits, stripped screws, and more time spent on what would otherwise be a simple task.

14

neither the bit nor the screw head can withstand the torque of a standard Torx or Hex fastener

Which "standard" Torx head? Maximum torque of 0.43Nm of a T5? Or maybe 10.5Nm of a T20? 132Nm of a T50? T60 is rated for 437Nm.

If you need a bolt that can handle 50Nm, you put a head that's sized to that on the bolt.
If it's a Torx, you put a T40. If it's Hex, you put an 8mm on it. And if it's a stupid BMW one, you pick the size that can handle 50Nm. The shape doesn't matter.

6
sopuli.xyz

Until you're halfway through putting in new brake pads and realize you need a specialty bit and now you're stuck without a working car until you get that Amazon package.

12

At that point that bolt is getting destructively removed and replaced with a different bolt from the hardware store. Unless they have custom thread pitches, there's going to be an easy replacement.

Edit but I don't own a BMW and never will, my first car was the bargainest basement commuter car and my next one will be too.

15
matlagreply
sh.itjust.works

That would be circumventing a protection mechanism. Isn't that a violation of the DMCA in the US?

0

Yes and and violating anti-circumvention is now a crime... not a civil offense, prison. For repairing an item that you own.

I guess that's what we, the labor class, get for not spending tens of millions of dollars on lobbyists like the Founding Fathers intended.

10
Jyekreply
sh.itjust.works

The digital millennium copyright act? That thing that companies use to take down copyright violation videos and photos?

I think this is more likely patent law which is not something that has ever stopped Chinese manufacturing from producing cheaper alternatives to the same concept.

6

The DMCA has a section that says (high level) it is illegal to circumvent a technological protection measure that protects copyrighted materials. DMCA was used for years to prevent farmers from repairing their John Deere's equipment themselves. They only got that 2 years ago after a legal battle. So the question is: can a fancy screw be considered a TPM?

6

DMCA is interpreted very widely.

It criminalizes circumventing anything that could be used to protect copywritten information. So they just add copywritten stuff where it isn't needed to criminalize anything they don't want you to do. It's why washing machines now have proprietary software and circuit boards instead of mechanical switches and why printer ink cartridges have chips on board.

4

Amazon does not want to enforce this. By the time one seller is banned, 10 new accounts sell the same thing again.

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Zanzreply

No. It is a physical item. So long as 5here is no branding it would be fine

3
sh.itjust.works

There is a really, really simple solution to this problem. This might sound crazy, but hear me out. Maybe don't buy their cars? Not like there's a lack of competition.

60
kalpolreply
lemmy.ca

I loved my E36. Every one I see now is a clapped out POS except an occasional M3

1
lemmy.world

Until they force you. Like how pretty much all new housing developments have oppressive HOAs now.

12

The day when the only options are subscription based cars will be the day jailbreaking your car is as common as jailbreaking an iphone.

5
lemmy.world

It's a choice to live there. And you have a choice on how you spend your money. No one is holding a gun to your head making you buy a shitty car.

1
skisnowreply
lemmy.ca

it’s your choice to live there

I can’t tell if you’re being sarcastic or not because that is an awful argument. The housing market isn’t this perfectly liquid thing where there’s always another house to choose from that fits all your requirements a reasonable distance from your workplace.

2
lemmy.world

"specifically intended to prevent BMW drivers from fixing their own cars."

Give me a break.

I hate to break it to people but every manufacturer has a lot of brand specific tools. You need a special socket for Toyota head bolts, 10 point sockets for Honda suspensions, a special multipoint socket for Audis, a special socket for Mercedes lug nuts and it's good to have a 21.5mm for Fords. 5 point security torx are starting to pop up on GMs.

That's just an example of a few sockets, the deeper you go into a car, the higher the possibility that you need a $400 special tool or kit for a specific manufacturer, or even specific year or engine.

44

I also highly doubt this screw is made with intention to keep users out of repairing their cars. I guarantee they are dress ups for engine bay/ interior. Having the bmw logo along panel screws looks far more puff than a bunch of torx screws. Every car requires either special tools or special software to work on, NO exceptions in modern vehicles. You cannot truly clear error codes from a Chrysler without a subscription to their gateway and internet access. You can go in limp mode where there's no service and ur 3k autel scanner won't help you without wifi as it cannot connect to the gateway. I don't give a crap about special fasteners that's the name of the game, my gripes are what they do on the computer side of things to lock you out. Right to repair just means you have the right to pay dealer networks thousands a year for the privilege of accessing your own modules on ur car with your scanner. What a fucking racket.

25
pawb.social

Why do manufacturers do that, do you think? Why would car manufacturers design the vehicles such that they require proprietary tools? Surely they can just use commodity parts and fixings?

4
RattlerSixreply
lemmy.world

I don't really know. I purposely picked the things I mentioned because they're similar to the BMW bolt, but the tools required are cheap and simple for all of them.

Part of my point was that there are other, more complicated and more expensive tools that are brand specific too. I think a lot of it is really just the nature of the beast. Brands do thiings differently, so a special shaped tool to get into the nook and cranny of a certain car won't work on a different brand that has different nooks and crannys. And you can substitute "brand" with "engine," "model," or even "year."

2
pawb.social

Right, but the article suggests a potential motivation - adding friction to dissuade motorists from repairing and servicing their own vehicles - which seems very likely to me. I was wondering why you dismissed that claim.

1
RattlerSixreply
lemmy.world

I don't see how it could be effective. The brand specific things I mentioned are almost identical and none of them stop people from repairing their car. The BMW design is simpler than the ones I mentioned. A flat screwdriver with a gap cut down the middle would work.

1

Sure, I agree that it wouldn't pose an insurmountable barrier for people, but it absolutely does cause friction - someone might have taken a crack at fixing something themselves, seen that it needs some proprietary tool, and decided "meh, fuck it, i'll take it to the dealer".

I can't think of any other motivation than that.

1

What if it's a torx instead? People have to buy torx bits to work on their car.

1

Sure, they can afford a luxury foreign automobile, but one particular drill bit? We're not made of money!

2
lemmy.world

Harbor freight will have these weird screwdriver tips in a kit within 12 months.

38
Hildegardereply
lemmy.blahaj.zone

Proprietary security screws have existed for a long time. There's a reason they're using their logo, and its not vanity, its a weaponization of trademark law. Recreating the tip would mean recreating a trademark without authorization.

Few reputable companies will be willing to take that risk.

24

Aliexpress will have one in about 2 weeks.

And they won't be worried about BMW's lawyers when they do it.

34

Sega tried this back in the 90s and already lost in court. The court ruled that by making the use of it's trademark a required element in order to perform an otherwise lawful activity, any resulting trademark confusion was the fault of Sega.

24

I'm not entirely sure some Chinese company that neither of us has heard of is worried about that risk.

13

It'd be cool to see a compatible tip with some additional breakaway segments to bypass the logo law.

4
lemmy.world

Just take out your rotary tool, grind a notch into a bit, et voila! You have a tool for your BMW.

30
sh.itjust.works

Or grind a slot in the screw and you can use a flat head screwdriver.

Be sure to upload the process and tag BMW with a FU.

12
XeroxCoolreply
lemmy.world

I'd buy 20 knockoff security bits before ever intentionally adding a flat head screw to a car

12

It's just so that you can take it out and replace it with a standard one.

3
fedia.io

Because this head prioritizes branding over utility, neither the bit nor the screw head can withstand the torque of a standard Torx or Hex fastener. The result? Broken bits, stripped screws, and more time spent on what would otherwise be a simple task.

Ugh.

28

That was my first thought as well. I love torx bolts. I worked on BMWs professionally for a few years and never in all that time did I ever strip a torx bolt. Not even 1.

Of course, the engine bolts themselves snapped frequently without even touching them due to galvanic reaction to the magnesium block, and the much weaker in general aluminum bolts, but that's a different problem.

9

Innovation under capitalism will always benefit capital. Any benefit to consumers is incidental.

25
lemmy.world

I would like to get my hands on those Engineers. Do we have a term for engineers who design pro-capitalist enshittification tech ?

UPDATE: Looks like I got my answer, here's the video for it.

18

Depending on their place in the chain of command, either a capitalist or a wage slave

4
lemmy.world

I like the PlayStation stylized screw much more.

(Original credit for the image goes to an old reddit post)

18
sh.itjust.works

I thought that was so cool when I took my PS4 apart 😂 pointless, but fun for the 1% of people who would dive under the hood.

12

Haha, nice.

Funnily enough I've been talking to people a lot about screw types recently. My wife was taking some hardware out of the house and cursing the varied kinds of screws used during installation; a friend and co-worker has been obsessed with the varieties ever since I met him; and my six year old found some of the screws dropped by my wife and asked why they were different.

5

VW made these funky triangle topped bolt on TDi injection pumps ( or maybe it was Bosch who cares). My buddy who's a mechanic said "don't mess with those ,you need special sockets".

I took 12pt sockets and used a dremmel to grind out every other two points in the socket and had my own set to mess with the bolts they didn't want me messing with.

18
lemmy.zip

Have they actually used it anywhere or just have the patent? Because I expect they won't actually use it anywhere, like with Sony's (IIRC) patent where you have to shout "McDonald's!" after watching an ad. Though I wouldn't be too surprised if they actually use it

15
lemmy.world

That's what's often missing from stories about patents: big companies churn out patents in case they ever need to use them in patent warfare against competitors. For the sole reason that the competitors are doing the same thing.

However, I doubt it that BMW would ever have a chance to use this particular patent on a competitor.

8

Most of these employera pay employees a couple thousand dollar bonus for any patw t they get out there successfully, with zero limitations on actually implementing the patent.

2

It's not like it's going to prevent people from working on their cars, either. It's probably just for decorative purposes.

1

I went looking for a screenshot of that scene but got distracted by all the shop-vacs painted as R2D2. Off to buy white and blue paint.

8

Personally it kinda reminds me of that tool they use to open toilet paper containers in some public restroom stalls.

2
feddit.nu

looks like it can be opened with a pair of needlenose pliers

11

No.

BMWs are just pickups for assholes with office jobs.

3
piratreply
lemmy.world

As in Mercedes-Benz? How is he related to BMW?

1

If you didn't already know bmw had lost their design edge, you clearly haven't seen the XM or their ugly ass plastic grills on electric vehicles that don't even need grills.

I guess though I could see these being a novelty security feature for hubcaps that you don't want to be removed too easily. Beyond that it's just hostile and or dumb.

7

Idgaf about car design in general, but I definitely noticed when beamers started to look like Angry Birds pigs, they look sooo stupid.

13
sh.itjust.works

BMW pinned so much of their visual identity on their kidney grilles. Literally decades of variations on the theme, mainly just getting bigger and bigger. And now grilles are completely redundant with ev's and BMW hasn't got a clue what to do about it. The lack of foresight and imagination is stunning.

7

I wouldn't even mind if the fake grills looked decent, but they are just ugly. They seem to be thrashing around with what to do trying all sorts of ugly things.

2

a novelty security feature for hubcaps that you don’t want to be removed too easily

If this picks up, the people you'd want to not be able to remove these too easily will be the first to have the adequate tools to remove them easily.

3
leminal.space

Why is it repost weekend this weekend? Feels like half of my feed sorted by active is reposts.

7

As if it wasn't enough to stuff the whole fucking engine bay so that it gets harder to fix.

6

I mean, yeah, it does look kinda cool. Not sure why they think that all I do all day is stare at screws, but that's just me.

"Hey mate, got a new car today"

"Wow, that's awesome. How does it drive?"

"Dunno, I just bought it to look at the screws. Look, they're shaped like the BMW logo!"

4

Perfect opportunity for another $400 in labour from the dealership!

2

This has been true with BMW and all German car companies since the 90s. Service costs are now ingrained in the business plan. But douches gotta douche...

0

Is there no uBlock "captcha whitelist" around, for anything but default blocking mode?

2

I think they just patented it because the system rewards patent trolls with thousands of patents, even if they have no intention to ever use said patent.

This is unpractical and will cost them more (replace all the tooling, rethink supply chain) than it will supposedly make them (rich customers would go to official repairs anyway, and poor customers will just get a copy from aliexpress)

2
lemy.lol

I like to fix or upgrade people's PCs here and there. I always tell people not to buy HP. There are 100 reasons, but one big one is they won't just use regular fucking screws.

0
dandu3reply
lemmy.world

WTF are you talking about? They use Philips or torx.

8
lemy.lol

It's always torx. I don't need them for anything else. And yeah I own a couple of torx bits but I have a really nice selection of Philips I keep right at hand. But like I said, that's just one of many reasons.

0
titanicxreply
lemmy.zip

Don't start don't construction and commercial IT, torx all over.

2
frongtreply
lemmy.zip

Yup, torx are great. Nearly impossible to strip. Philips heads strip if you look at them wrong.

3

I can say this is 100% true, I think it's a combination with it's mechanism, cheaping out on materials and the screwdriver itself.

2
lemy.lol

Ok but they were selling shitty laptops with 4g of soldered RAM very recently. I also had to deal with a 64gb soldered SSD, that piece of shit wasn't even that old, it was a Windows 11 PC . The torx still annoy me, but they're a garbage company. Don't even start on their printers.

1

Everything is going to be soldered except on some mid and high-end corporate laptops within a couple generations. Those, and desktops will use CAMM. My prediction.

Torx is a superior screw though. On low-torque applications, sure, Phillips is a bit more convenient.

Reason being, it's very difficult to cam-out or round a torx head if you are using the right size driver.

Torx are absolutely my go-to for general construction screw, when I'm using an impact driver and can zoom zoom zoom. Quite satisfying.

I think the reason torx wins in laptops and pre-built PCs is probably because they are much better for assembly-line or automated assembly. The right tools are always there and will always securely grab the screw.

If you slip with a screwdriver on a main board, you can easily destroy the main board. Making torx superior for large-scale assembly.

My dad wrecked his Abit BH6 back in the day, trying to secure the slotket for an upgrade (to a Malay Celeron 300A), due to the screwdriver slipping out. Managed to slice an SMD capacitor right in half. Good for him, even at like 55 he was able to hand-solder a replacement in and revive the board.

1

As a bmw owner, it is complete horseshit that they don't let you change your own tires. I had to pay $400 to change the tire after getting a flat.

-2
jj4211reply
lemmy.world

Huh, how do they prevent you changing your own tire? Is this just that thing where they went with run flats and say you can't patch them and need to buy a whole new expensive tire or something else?

4

How exactly is this going to prevent people from fixing their own cars? I think it is pretty neat to have bolts with your brands logo. It's genuinely trivial to get drive bits. To act like it isn't is stupid as fuck. Reactionary horseshit.

-3
feddit.uk

Not to defend BMW here but it's likely a very specific part that this screw is used for and 99% of home mechanics probably are never going to encounter it. Most likely having something to do with the high-voltage system which you shouldn't be messing with anyway.

-7
skozziireply
lemmy.ca

If you cant figure out how to get past this screw you shouldn't be working on things. Mechanics have a million speciality tools, what's one more little bit, doesn't affect us the slightest.

0

So when I'm working on my car, and find I need to find a specialty bit to undo a single screw, and they don't sell it anywhere in town and I have to wait 2-3 days for shipping (or 2-3 weeks if I order from overseas) then it's fine cause I shouldn't be working on my car myself?

Is this a BMW bot?

What happened to the right to own and maintain my own property?

3

Well, they don't in this case either - they just add an extra step to it. You can buy a bit like that off eBay.

-1

It's more nuanced. If even 1 of these screws is used for something that might ever need repairing, BMW mechanics will need to get the tool to be able to provide full support. It might even be possible that official BMW mechanics will be required to use the proprietary tool and are not allowed to use knock offs.

7