I fully expect people to still be calling it twitter for a long time.

I bet you all next he will rebrand some of his other companies as ‘S’ (SpaceX?) and ‘E’ (??) just to be CEO of SEX. This man is so extremely childish.

He already has done it for Tesla models: S, 3, X, Y

Brand X, Brand X, it's simple and plain...

You just nailed Elons personality.

xxXPssySlayr2013Xxx

The fact that I don't know if this is real or a joke tells you how ridiculous Musk has become.

idk if you came up with this but I expect to see this joke a bunch more in the coming days lol

Does that make the people on X x-crements?

I took it for a spin.

1. x.com
2. Do you want to sign in with Google? -> press X
3. Sign in on Twitter -> press X
4. 404 page not found -> press X on tab

It's anything but inconsistent.

Musk doesn't seem to understand the concept of a developmental environment prior to a production launch.

And the tweet button is still right there in blue.

Maybe he's hoping that when people click X to close the ads, he'll get paid.

They suspended xvideos.com's account and the rumor is they are considering calling the videos on their platform xvideos... I REALLY REALLY want this to happen.

Going to be some still competition for that trademark

Search results are gonna be buggered six ways from Sunday

Let's also not forget it's adult connotations, things are rated "X" for a reason 😅

That's hilarious. And hopefully!

It's funny you should say that because I just deactivated my Twitter account. I never used it, and now I never will use it. Lemmy > Everything.

That's absurd! Assuming 4 billion in actual startup costs, at the purchase price they could only afford to do that for...

four hundred million people. LOL.

Jesus this was a dumb transaction.

There are currently ~366 million Twitter users.

If Musk paid each person $100 to start using "X" instead, he'd spend $36.6 billion, leaving him with $7.4 billion to actually build the rest of the website and infrastructure.

Yup, he's stupid.

Copying my comment from another thread:

But they're not just re-branding. Twitter is now under some kind of corporate shell company. I haven't seen much coverage of that, but my suspicion is that it's intended to act as some kind of insulator to contain Twitter's debts.

Like when they break a company into pieces and put everyone's debts and no assets into a single part and then that part declares bankruptcy and all the debt magically goes away, leaving everything else with lots of assets and no debts and a future that looks really rosy. I can't help but think that this is something similar to that.

I sure everyone will steal this and posted it on X as if they thought of it.

Funnily enough I saw this exact images on multiple places outside of Lemmy, including on Twitter.

Or worse a distraction for what really is going on. All this nonsense and he even had a hand with reddit CEO’s decisions. I think he is trolling the left to hide what the right is doing behind the scenes for the upcoming election next year.

You can see the genius entrepreneur at play. Why waste money scrubbing the site from former branding when you can do 90% of the rebranding by changing the logo and background color. Everyone knows that the last 10% is like 90% of doing it right budget. Massive savings right there.

Seriously. How fucking dumb are the people running Twitter?

Hey I got a good idea, let's destroy the goodwill and globally recognized brand identity that I own for no real reason....

They haven't even secured x on some big TLDs, their design process is not the only issue.

Badly is a vast understatement. There isn't a word that describes blowing 44 billion. Maybe 1 Musk can be a new unit of idiocy.

I'm not trying to protect him he is an idiot. However he is trying to find monetization and profitability other than filling the site with ads. It is really hard in 2023. He is going to drive twitter into the ground but it is not going to be because of his monetization or staffing decisions but because of his stupid i-know-it-all attitude.

How in the world are there so many here who get that joke?

I guess lemmy is a seriously skewed part of the population. Which is cool I guess. ;)

Twitter is now X as the little blue bird disappears

I thought the the new logo was the X11 logo at first, they are bit similar.

Also a bit ironic seeing as Musk wants Twitter X to be an "everything app", while X11's cruft and bloated featureset have led to it being replaced by Wayland.

Might be tricky. Muskrat has been trying to make x.com a thing for decades. Nearly killed PayPal at one point until he was forced out of that company

Yep, now Chirper is closer to Twitter than Twitter is.

What a world...

The one about the cat being rescued from a tree always made me smile.

No way, it's not even an original logo?

𝕏

Neat

It was a whole perfect package the name, nomenclature, logo, icon, and especially the notification sound all useless.

He rip out not only the great marketing artifact but also the users' sentiment from seeing the bird logo reminding them of how long they've used the site which is now shockingly changing.

Oh my god, do you have an invite for X? I heard X is the new thing, all my home boys loves X!

It's also how you close the window/app

Someone made an extension to do just that. It blurs out all news about billionaires.

I can't remember what it's called, though.

The Connect client can hide posts based on keywords. I switched from Jerboa purely for that one feature.

I'm normally against dead naming, but I think I'll make an exception for musk.

(E)x-Twitter

TCFKAT does have a nice ring to it.

The best place for serious shitposting.

I smell a South Park storyline coming on

"Hey Sharon, I'm just heading to the bathroom to scroll through XcretR. I'll see you in two days."

But it goes back much further than that. Musk wanted to rebrand PayPal X before they ousted him as CEO more than 20 years ago. He is so proud that he bought this domain in the 90s that he just keeps trying to make it a thing despite the inherent ambiguity.

Calling it a “plan” is quite generous.

This is what has me convinced that this whole thing isn’t 4D chess to eliminate Twitter as a tool of left wing speech and organizing. He loves the whole “X” concept. Rebranding Twitter to X feels too authentic to be a cynical destruction of the platform.

It really isn't. It's an X. There's not much to it.

It's a shit name, it's a shit logo, it's a shit platform. But it's far from a copyright infringement. Especially because no-one will confuse the cesspool named Twitter X with a window manager for unix systems

Lmao the favicon is still a bird

It's not that weird, it's how TTLs work.

When your computer wants to know what server x.com is, it (oversimplifying a bit) asks its own internal DNS (Domain Name System) resolver, which asks your router's resolver, which asks your ISP's resolver, and so on, until an authoritative resolver is found.

Each of those resolvers, before asking the next one, has its own memory it can reference just in case it gets asked about the same address very often, because asking can be costly in terms of time (because you have to ask the next server for the answer OR because so many different request are coming in that it's difficult to answer all of them). This memory is called a cache, and everything stored in that cache is given a Time To Live (TTL).

When a resolver that knows the answer to "what server is x.com?" is found, it gives not only the answer, but also a guess at how long that answer is valid. That guess is the TTL for the next server's cache. This number is controlled by the owner of x.com.

What all this means is

• If you expect that x.com should always resolve to the same server, the TTL should be very long (because you want the resolution to be served from the cache, meaning it's faster)
• If you expect that x.com will change in the near future you want the TTL to be very short (because you want resolutions to reach your authoritative server and get the new server address)

And what THAT means, relative to this particular bit of current events, is that somebody fucked up. If this change was well-planned, then the TTLs would've been shortened in advance of the server switch, giving time for the downstream resolvers to clear their caches.

But that didn't happen, which means that when your device asks "what server is x.com?", it sometimes gets the answer from the authoritative server (updated correctly to point to Twitter) and sometimes it gets the answer from a cache (pointed at who knows what).

Basically, Elon once again rushed some shit through and sure enough it's a fiasco.

x.com redirects to twitter.com for me. Tho the logo and theme has been X-fied already

He wants to transform it into the "Everything" app. That's why he's pushing hard on the video platform side of things.

What do you do when you can't make money off your microblog? Subtly change it into a banking app and charge wild interest rates. Your users won't know what stuck them.

Deeeeeefinitely not copied from X11

They’ve updated literally nothing except the icon as far as i can see.

Would the Favicon update immediately? I feel like Favicons always tend to hang around for ages and just assumed they were stuck in a local memory cache thingie or it was somehow tied to the browser. I've had some browsers hang on to an old favicon for months after the fact, even if I know for a fact that the favicon was changed from seeing it on another browser.

His kids name too. XAE whatever

Maybe they could add wildcard domain level blocking? Then you can block twitter.com for now and thex.com or whatever it gets changed to later.

I’m sure it’s purely a coincidence that Twitter and Reddit are both being dismantled a year before the 2024 US election. And that Twitter’s demise was funded by Saudi Arabia.

Musk does seem to relish his chance to play the troll on a global stage, but that’s more of a side perk than the central reason for all of this.

People thinking Elon isnt playing some sort of long game need to ask themselves one question. "If he is just acting like a bored edgelord with too much money. What are the odds that every last decision would be detrimental to the platform?"

Surely, even if by accident. He would make one good decision.

With Reddit, profit or at least trying to make it look good for the IPO explain it.

The Elon Site, I just think his ego and unrealistic dream of an "everything app" guides it, unless he's tanking Twitter for money laundering.

Maybe. I mean they got a page load from me just to see if x.com would redirect. IDK if that's the desired effect though.

They just killed many years of brand loyalty IMO.

I like how the suggestion in the comments is 10x better and more effective than what the multi billion dollar company went for

Same for Facebook with Meta or Google with Alphabet. Stupid generic parent company names.

I mean it's his MO. I don't know that he's actually founded any of the companies he claims to have founded. When he takes something he thinks he's the first one to have every come up with it and that he owns all of it.

I really want him to sue, it'll be hilarious to see his ass lose repeatedly.

The reason is because Elon went through a manic minute at like 3am the other day and thinks the letter x is cool. Were we applying anything rational to this they wouldn't have rebranded as the twitter brand is about the only thing they have left going for the service.

He wants to make an "everything app" called X, like wechat in China.

I'm picturing goofy saying this

I mean, how many ways can you style an X?

Maybe they need a new mascot now that the bird is gone. How about a hamster? They could call it Xhamster.

It symbolizes the wider breadth of the project, you'll run everything through it just like a windowing system

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it's also almost exactly this mathematical symbol: 𝕏

https://en.wikipedia.org/wiki/Blackboard_bold

He likely made a few people work over the weekend to get the rebrand done "by Monday" (because he presumably decided to do this Saturday afternoon). So undoubtedly they half-ass the rollout.

Subprod environments are expensive

Because it's just endless drivel copied over and over again to the detriment of our society.

The guy running Reddit seems to be doing a good job of tearing down himself.

Do whatsapp next! Please!!

Who the hell is Zack?

All these billionaire assholes are on the same team.

X-crement

An ex.

People here seem to vastly over estimate how much your average twitter user is on board with all this. I'm sure we'll just keep calling it twitter/tweeting.

1. Elon doesn't make money off a lemmy post making fun of him.

2. People talk about it because it's interesting. Posting interesting things is pretty much the life blood of social media.

Stuck using it until you *sign up for Mastodon ;)