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another goodbrief
Definitely use the photo, can't tell worth shit what the texture of the dessert was in the first example.
The blueprint style is cool in the first and second examples; third has too much negative space, text doesn't seem anchored. That can be fixed by adding a border around the whole frame or some horizontal rules. If you do go with the style in the first two, tighten up the ruling and margins on the text; pick an orientation and stick with it.
Great start, good concept, good luck!