I wished more people tried their own machine learning experiments in video games, rather than only using existing models. Would be a really interesting way to develop procedural map generation or NPC/Enemy behaviours trained on your own work in progress builds. Probably difficult to tweak but I'm still curious to see someone try it out. I just see this persistent lack of genuine curiosity from those most interested in Ai technologies.
Otherwise, using generative Ai in general is just bad for business. I don't see the controversy and lost sales outweighing the benefits. Heck, even in business relationships: working with publishers, outsourcing etc... A number of partners will just flat out not work with you if you use Ai.
Throw in the morale effect on your team who is most likely spanning from apathy to open hostility. Its just not a good way to retain your best contributors,
Tokens are and will moreso get really expensive, so its just not a sustainable long term strategy. Creating a dependence on the highest end models will backfire financially and likely cost more than labour very soon. We are already seeing this with some of the largest tech companies busting their Ai costs.
Generative ai creates the environment where, I believe, the market will be dying to see genuine artistic creations and expressions. I think games, and most creative works, will soon be permitted to be of ''humbler'' qualities, as long as they are genuine. People want to interact with things people made. There's an opportunity here.
Compare it to game playing Ais, we have been able to beat all humans at chess for years, yet people still prefer playing other humans at chess. Chess is probably as popular now as it has ever been. I don't see people stop playing chess or making art just because some machine can do it ''better''. Better isn't even the point of those things and it misunderstands the human condition and experience.