Tom Holland Thinks “Creativity Is Safe From AI” Because It “Doesn’t Have A Soul”
https://deadline.com/2026/06/tom-holland-creativity-safe-from-ai-1236958651/Open linkView original on piefed.socialhttps://deadline.com/2026/06/tom-holland-creativity-safe-from-ai-1236958651/Open linkView original on piefed.social
Creativity might be safe, but creative people are not.
99% of art is selling it. You can't sell AI cos it doesn't have a story.
As long as your work has a story, it'll sell itself.
I'm sorry, but plenty of companies resort to gen-AI to make their adverts now, and that's a net loss for creatives/designers/etc. Yes the generated visuals are shit, but they blend into the landscape, and not everybody happens to care
And why is that? Because those creatives and designers can't sell their work.
That's what I'm saying. As a creative, most of your work is getting others to understand why your creations are worth it.
I admit, it's turning artists into salesman. But that's somewhat poetic. It's bridging the gap between how an artist expresses reality and their ability to relate that to the audience personally.
This is so far from the truth. You don't need a story, just a marketing budget. It's like you guys just forget Hollywood exists.
You're right. But that's not real art is it. That's just a product for the masses. I'm talking about real, genuine art, provocative, unique expressions of reality.
Idealistic to the point of absurdity.
Your heart's in the right place, but your mind isn't.
Many of these same issues of creativity vs crafting vs the meaning of how things are made were covered in Diamond Age. It's a wild, classic Stephenson novel, but it's themes are being explored in the real world today.
I agree, I think that at this point the economics and ecological problems of running AI overshadow the actual use of it
It's a powerful tool with a ton of potential for slop, but isn't inherently creative. But in the hands of people that ARE creative and intentional with it, there are good use cases
He's not saying those are the issues tho...
He's saying that viewers won't watch shit made by AI because we have higher standards...
Which is a very ignorant statement, just fucking look at reality TV, the lowest common denominator is always the target audience, and the lowest common denominator won't even notice AI wrote a show/movie.
He's right about AIs lack of ability.
But he's wrong about how many people seem to be incapable of noticing obvious AI.
Or corporations being the ones to decide what is made.
Like, with every aspect of AI, people don't want it, but that hasn't stopped anyone from shoving it down our throats yet.
Hard disagree.
If anyone thinks they're being creative with AI, it means their brains have already started rotting from AI usage.
This is a completely detached from reality view...
It doesn't fuckin matter if it's not "art", because no one making movies or TV cares about art.
It's made by billion dollar corporations for profit.
If they all embrace AI and quality everywhere goes to shit at once, enough people will still consume any slop shoveled in front of them.
Holland still thinks movies/shows are art, because he's involved in the process and considers himself an artists.
Because he's a pretentious little shit and always has been.
Disney has never wanted to make great art, they want to make a shit ton of money. And Holland is just a new Judy Garland. It doesn't matter that they're talented actors to the studio, all that matters is people pay to see them on the screen.
Holland doesn't understand that.
Neither do humans, because it's not a real thing
He doesn't mean a literal spiritual soul.
Maybe we have an all-spark hidden inside of us. Those aliens from the documentary had them