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29 replies

Oh, that's delightful! Nice weight on the linework of the graphic, it actually fits the weight of the font. (you wouldn't believe how often I see mismatches between logo and fonts in stylized designs like yours...)

20
discuss.online

Logo: A+

Title: C-

A logo that I designed for Cosmic Dogs, a hot dog cart that the client was opening.

16
lemmy.world

I don't understand is the face in a helmet? In front of a helmet? Why is it melting to the right?

9
zarkanianreply
sh.itjust.works

A common trippy trope is objects melting. The most famous example of this is Salvador Dali's melting watches.

10
zarkanianreply
sh.itjust.works

That's where the inspiration comes from, yes. I don't know what drugs Dali was on.

3

Yeah but it's dripping down. Why is it also dripping to the right?

1

I think it looks great. Only critique I would make is the space helmet looked like a planet at first and I kinda liked thinking it was a planet over a space helmet.

But the face is perfect and the melting spatter part of it is perfect for a hot dog stand. Especially if they got condiment pumps.

All around great logo.

4

Thank you for your feedback! I can definitely understand why you would see the helmet as a planet at first

2
lemmy.zip

Looks good. Are you new to graphic design out of curiosity?

1

I don't know anything about logo artwork, but I know I love this! I also love how unexpected it is for a hotdog cart, in a good way. Don't think I've seen anything like that before (again, I mean this in a good way!). Really nice work.

1
lemmy.world

A logo should work as a black-and-white, and it should be scalable. While this is cute, it doesn't work as B&W, and it isn't scalable.

Yeah, I'll get downvoted. But it's a hard truth.

0

It's true, it just may not apply here. There's no reason to make a whole design language and account for websites, merchandise and other products if we know the logo is going on a hot dog stand banner.

The real truth is that, if they ever expand or branch out, they can invest more to have the logo reworked for their new ventures.

6

If you scale this down, the hot dog is the first to disappear into a blur. That's not great for a hot dog stand.

And it's not only about making it small, things also appear small when they're far away. You want your logo to be recognizable from 2 blocks away or from the top floor of a skyscraper. That's where distinct outlines and strong contrasts come in. It's no problem to lose a little detail, but a logo shouldn't become a blob.

2
lemmy.world

I don't like this opinion, but as a business owner and a business on their second logomark revision, I agree. There are times when you're getting an etching done on a metal mug or small item and colors can't cut it.

I love the logo as is, but I suggest you need a B&W version.

2

how does this not work as black and white?

it would be dumb simple to make this black and white....

2

Sure, but that's also how you get mega-boring logos like two triangles or a single letter. What if they deleted everything in the background, leaving just the face and the hot dog?

1

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