Do American drug companies come up with their drug's name or jingle first
I'm just imagining a room full of people coming up with dozens of random jingles using random letters that almost sound like English before shipping it off to marketing to sell as the "next big drug"
14 replies
The USAN (United States Adopted Name) Council comes up with the drug names. They’re an independent group who assigns nonproprietary names to new drugs.
Drug companies can give their drug a brand name (like “Zyrtec”) but the USAN Council decides the universal name (like “Cetirizine”) first.
generic names are hardly going to come up in a jingled commercial
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(This was not intended to poke fun at people taking SSRIs. It's just the first generic name that came to mind. Keep taking your meds if they're helping and hold your head high, friend!)
Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihren Arzt oder Apotheker.
Zu Wirkungen und Nebenrisiken fragen Sie die Packungsbeilage und schlagen Sie Ihren Arzt oder Apotheker
Drugs actually have three names:
https://www.goodrx.com/drugs/medication-basics/how-are-drugs-named
The Naming of Drugs is a difficult matter;
It isn’t just one of your holiday games.
You might think at first I’m as mad as a hatter,
When I tell you a drug must have THREE DIFFERENT NAMES.
Chemists write papers where precision is key, so they’ll use an IUPAC name like (RS)-N-methyl-1-phenylpropan-2-amine.
The title of the paper will use the trivial name N-methylamphetamine, because it’s easier for everyone, but still precise enough.
People who buy and sell the drug, use one of the trade names, such as: speed, ice, chalk, dunk, pookie, rotten candy, rocket fuel etc. at this point though, all precision goes out the window. The product usually contains a variable mixture of fun and interesting surprise compounds and even the concentration of the active ingredient can be all over the place.
Considering the ads, names and jingles?
They come up with all of them after taking the drugs themselves. And not necessarily the ones they are naming.
Marketers never sleep.
(because of the cocaine)
They come up with the price first and then times it by 80
Thermos brand Thermo
I've always heard that there are people or companies who do nothing but trademark fancy-sounding product names and then sell them to car and drug manufacturers. I read it on the internet so it must be true.
There's a film that covers how they named Gleemonex:
https://www.youtube.com/watch?v=hUMnR4SnECU