"Windows Intelligence": Microsoft may drop Copilot in major AI rebranding
This has to be the idea of the century
https://www.techspot.com/news/105451-microsoft-could-rebrand-ai-features-windows-intelligence.htmlOpen linkView original on sh.itjust.works321
Comments78
If they did this from the start it might've sounded fine, but now it just feels like they're trend-chasing after Apple Intelligence...
I mean they're already trend-chasing with the Windows 11 UI.
Seems a lot more similar to Gnome and KDE than Apple tbh.
They have a history of copying stuff (including branding) from Linux projects.
That lawsuit could hold up in court, and I wouldn't be mad. Fuck MS
Always has been
No interest in Windows at all, but Copilot is actually a great name for what the product is supposed to be/being marketed as. Windows Intelligence sounds like a return to the very old-school long-winded style of Microsoft branding.
Agreed, Copilot was one of if not the best named AI I think. Why they would want to rebrand it to something so bland so quickly is beyond me
I have no love for Microsoft but their naming is one of the worst parts... Let's make a game console! We'll call it Xbox!... That sold well let make another! We'll call it xbox360... Time for a refresh on the gaming console! We'll call it Xbox one... Another refresh but this time let's make two versions! We'll call them Xbox one series s and x box one series s!
Or our popular ide is bloated and people are asking for a light weight ide... What's our current ide called? Visual studio but alot of people abbreviate it to vs! Let's call the new one vscode! Do they have anything in common or share functionality or shortcuts? No
Don't get me started on windows.. 3.1... 95...nt...98...2000...me...vista...7...8....10...11 like wtf???
At least Xbox made some sense, it was originally going to be called the DirectXbox, thankfully they shortened the name to something catchier.
Yes... And the sequels? I still don't know if Xbox one s or x box one x is the higher end model....
Probably the more expensive one.
Granted but still bad naming convension. In comparison which is better Playstation 4 or Playstation 5?
NT was a fully seperate product from 95 and 98, using a different kernel. 95 -> 98 -> Me was the old kernel, NT -> 2000 -> XP -> Vista -> 7 -> 8 -> 10 -> 11 is the other line. Me was a play on Millenium Edition, so that line was just numbered by year. The NT series names are a bit wonky, though. The reason for skipping 9 involves legacy program support and bad coding practices from ye olde programmers. 7 was kind of an arbitrary number to begin with, though.
7 was the version if you only counted the "best ofs" Windows 3, 95, XP, Vista, 7.
Yeah, I understand the whole different kernal thing but that's the type of thing that the average consumer shouldn't have to know to follow your program naming scheme.
I just enjoy that I can call them "xbone"
In addition to ME and NT, they also had CE.
CEMENT.
Cortana was the best branding, though I understand only resonated within certain circles.
Maybe they didn't want to tarnish the copilot brand with risky privacy invasion
The virgin .NET:
The chad POSIX:
LANG=CI really enjoy working with Microsoft .NET 8.0 LTS ASP.NET Core Blazor Web Assembly
It sounds invasive. Like it's a private intelligence agency and not a chat bot.
Perfectly on brand for Windows then lol
lol I didn’t think like that at first, but now it’ll stay in my mind.
Just so I'm the first one to utter the phrase:
"We have credible reports from Windows Intelligence that a crime has been committed, your computer is going to restart. "
"Windows Intelligence" is an oxymoron, just like whoever came up with this rebranding.
Remember 'Microsoft Works'?! The home version of 'Office' almost entirely incompatible with everything.
I think we can drop the oxy part
You can call it 𝓜𝓮𝓻𝓭𝓮, but it'll still taste like shit.
Best usage of French vocabulaire I've ever seen, and I'm from Canada
What's the markdown for French font?
It's not markdown, those are different unicode characters. https://cursivegenerator.net/
By the way, you can view the markdown source of comments and text posts. There's a "view source" button that looks like a document icon on the stock Lemmy UI.
Should have stayed with Cortana, at least that was a cool name.
I don't think Microsoft is capable of not fumbling everything related to the Halo franchise.
I think staying with cortana and focusing on making that a useful feature would be a better strat. It would be cool to have a little cortana robot inside your computer helping you with various tasks.
Copilot is fantastic branding tbh. It's like the MBAs want change for the sake of keeping their jobs.
For real.
I dislike Copilot with a burning passion, but I can't deny it's an amazing name. Because that's what AI in an OS should be.
A copilot. One that will take over and help me do things, especially tedious things like offline translation, better screen reader functionality for the blind, better speech recognition and synthesis, etc.
Of course that's not what MS is doing, they're doing it to shove gimmicks down our throat and to scoop up data en masse.
Windows Intelligence is just... Ugh. Do they not get that Apple Intelligence, while still being a bit of a rubbish name, at least works because it still can be shortened to AI?
I agree. In a vacuum, Copilot is a good name, potentially S tier. Too bad they shoved it in everyone's face and made us all hate it. Now they have to rebrand and hope we don't hate that too. Spoiler, we will.
Don't even know why they think rebranding it will work
People aren't stupid. Referring to shit with another word doesnt make it any less gross.
don't fool yourself. people still don't know how to install windows. consider the outside world, not just our echo chamber
Why don’t they just call it Clippy?
Or reprise their old assistants from XP.
At least a "computer Wizard" would make them stand out compared to ChatGPT in a funny box.
Or artificial intelligence explorer. AIE for short. And give it a blue icon of an E or something.
Because IM NOT WRITING A FUCKING LETTER
Microsoft try not to copy everything Apple does challenge: Impossible
At least "Apple Intelligence" is cute because the initials for it are A.I.
It's such a dumb name, that it makes me genuinely furious there there are people out there who have lied and impostered their way into positions where they can make such decisions, while having absolutely no clue at all what they're even doing in the building.
Apple intelligence makes sense, because the abbreviation is AI. Pretty smart and simple if you think about it.
But Copilot is the kind of name Apple would choose for its product. Things like centre stage, launchpad, facetime... They're all very descriptive and cool sounding names of their software products. Copilot is a great name that they're throwing away along with Cortana because their crappy practices are crappy.
Let me just windows app into my computer to see if it's still called copilot.
It came from github copilot, which quite literally codes alongside you, like a copilot.
And also, isn't Copilot in other MS products besides Windows as well? Even if not now, it could be in the future. This naming would make it limiting to expand.
Microsoft is famous for nonsensical product and feature renamings. There is Microsoft 365 Copilot in their enterprise offerings, which integrates well with Copilot in Windows. And there is a tool to build your own Copilots with customized logic and data sources.
Excellent to see that Microsoft's product strategy continues to just be a flailing mess.
So swap “Apple” for “Microsoft” in the name, huh? Yeah, that’ll work.
Shoukd name it "Micro intelligence".
Its still the same PR nightmare and no one wants your AI crapware Micro$oft!
Yeah I love that it's just a shitty product, but no, go on try fixing it with ✨ rebranding ✨
This is not only for Microsoft, AI is overhyped as a whole.
that is pitiful
Just get the confusing branding over with and call it “Intelligence for Windows Live Business Premium”
Pro max plus
That would be an oxymoron.
Wow where’d they get that jenius branding idea, I wonder.
Microsoft. Never changes.
Ooh, can I use that App that used to be Remote Desktop and then they renamed it, hmm, what did they call it… oh right “Windows App”
You mean "Microsoft Terminal Services Client"?
Give it another 6 months and it'll be "Skynet for xbox" or something similarly worse.
They should invest a couple billion in it, rename it and cancel afterwards.
You're thinking of Google, not Microsoft.
Microsoft will rename it, add something else in its place but let the old things linger in a zombie-like state.
Lost count of how many separate Skype/Zoom apps there are now.
No, M$. The whole Windows Phone 7 Series or whatever it was called at some point saga
I mean that's standard practice. If a feature, product, or company develops a bad reputation, just rename it. If your market is large enough there will be enough people not paying attention to not realize it's the same product.
"have you tried painting it pink, then maybe they will like it"
It will be as successfull as the twitter to x rebranding
Sometimes a great idea just comes to you out of nowhere at all!
First big tech slapped "powered by AI!" on everything and now - a mere 2 years later - it has been exposed as nothing but a safety risk without a tangible benefit, they're trying their best to hide it's mere existence while still dumping it into everything. They just can't help it.
Bro looked at apples corny branding and envied it 😭🤞
As always, Microsoft is always one step behind apple.
At least apple intelligence was a little clever, its abbreviation is still "AI"
But windows intelligence? That just sounds fucking stupid. As an operating system windows is not known for its intelligence. Stupid slow, bloated, spying sack of shit software.
They should've looked at their star software product: Microsoft access.
Now presenting: Access Intelligence
Wii
Microsoft's naming strategy is just the American Economics wheel from South Park, but with names on it. Of all the big tech companies, they are easily the fucking worst at naming shit.
Ugh