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‘Never apologize’: How Moms for Liberty teaches its members to spin the media
I hate to admit it but from an amoral point of view this seems to be something Trump really showed that shamelessness is a virtue in politics. Never apologize just keep plowing forward with whatever your bullshit is seems to be for the most part the way to go especially on a right-wing group. Left wing groups have to deal with more diversity and you probably can knock some support off that way, whereas RW groups are hurt by the apology more than the outrage.