“You get that loyalty early, and potentially for life”: internal Google documents describe how their presence in schools helps the company build a “pipeline of future users.”
cross-posted from: https://lemmy.ml/post/42215281
https://www.nbcnews.com/tech/social-media/google-schools-aims-pipeline-future-users-internal-documents-rcna255175Open linkView original on lemmy.ml
A Google internal document reveals that Chromebooks train children in schools to turn them into loyal customers
cross-posted from: https://lemdro.id/post/35343011
Internal Google documents, revealed in a recent child safety lawsuit, show the company viewed Chromebooks and its education tools as a way to onboard kids early creating "brand trust and loyalty over their lifetime."
A 2020 presentation described schools as a pipeline for future users.
Google says the documents mischaracterize its work, which prioritizes helping students and teachers with strong privacy safeguards in school accounts.
Sources: https://www.theverge.com/news/867138/google-chromebook-education-expansion-court-filings
