Spyke

Proton Mail sponsoring french Far Right influencer on Youtube (post updated with Proton's reponse)

Video description explicitly mentions a partnership (not just affiliate link) + 2min 20s segment embedded in the video.

The person in question: https://fr.wikipedia.org/wiki/Vincent_Lapierre

User Lumpy_Carpet9877 shares more info:

Vincent Lapierre’s Wikipedia page is quite explicit about his far-right positioning and includes numerous sources. He worked for several years for a far-right organization founded by Alain Soral, which promotes anti-Semitic, Holocaust-denying, conspiracist, sexist, masculinist, transphobic, and homophobic ideas, and who fled to Russia to escape justice.

He is close to Dieudonné) (a Holocaust denier). He founded Le Média pour tous, a far-right website that particularly targets anti-fascists and defenders of Jewish rights. He has always been close to conspiracist circles

I'll add that if you dare venture on his youtube channel (at the risk of ruining your suggestion algorithm like I did to provide the screenshot), you'll see that most videos are typical far right content / talking points

Update: read Proton's response below

You're right to raise this, and we want to address it directly and provide you important context on how this happened.

Vincent Lapierre's channel should never have been part of our affiliate and sponsorship program, because we intentionally avoid association with channels whose content could distract from our message and divide our community.

Proton operates globally, and while our services are available to everyone regardless of political views and our mission is consistent everywhere, our knowledge of every local media landscape is not. In this case, our team didn't have enough context about the French space to make a well-informed decision, and that's on us.

We also want to be straight about what a placement like this is and isn't. An affiliate or sponsorship arrangement is a transactional placement for awareness, not an endorsement of a creator's views. In the case of Vincent Lapierre, this was a single video sponsorship, not a partnership.

But that distinction doesn't excuse what happened here. The responsibility to vet who we put our name next to is ours, and we didn't meet it this time. We're now reviewing our vetting process and our guidelines for our marketing agencies to ensure this doesn't happen again.

If you see something like this again, tell us. We rely on your feedback and vigilance."

View original on jlai.lu
lemmy.world

Hes in their partner program which anyone can sign up to from what I saw, not being directly sponsored.

160

Yeah, checked out the link and it's just a sign up for proton mail. He probably just signed up for their partner program and Proton has put in zero effort into seeing who signs up.

84

How dare you suggest tech journalism isn't just trying to sensationalize a nothing burger without doing more than 10 minutes of research??

43

Proton did say "we intentionally avoid association with channels whose content could distract from our message and divide our community," which is the exact opposite of your claim.

2
piefed.zip

Except for this bit:

If you see something like this again, tell us. We rely on your feedback and vigilance.

Bitch you're like a billion dollar company, rely on doing your own homework.

-6
reddthat.com

You're right that we should hold companies to account and expect them to do homework. Vigilance is good. Let's extend that vigilance to monitoring Proton too. I think they'd approve of that.

Below is some stuff I think is interesting, but that is tangential and not intended as either endorsement or condemnation of Proton. (All intended in good faith!)

Your comment prompted me to look up their finances. For anyone interested, Proton AG seems to be valued at about 300 million (https://getlatka.com/companies/protonmail). However, I didn't realize they are majority owned by a non-profit.

Some personal reflection, I am a French citizen living outside France (dual national). I had not heard of this guy. I probably should have. This is the kind of low awareness that makes me feel guilty about voting in the FR elections.

13
Miaoureply

You're probably more aware of the damage those fascists can do because you live abroad. And still more aware of reality than the millions of idiots watching CNews.

Please don't skip the vote next year, it'll be a tough one...

3

TLDR: my conclusion is that it is far more likely that Proton and its CEO are actually liberals.

😔😔😔

9
lemmy.world

An affiliate or sponsorship arrangement is a transactional placement for awareness, not an endorsement of a creator's views. [...] The responsibility to vet who we put our name next to is ours.

I'm willing to give Proton a fair amount of the benefit of the doubt (albeit a little less after the Trump-endorsing antitrust tweet by Yen a few years ago), but this is a baffling set of statements.

"The type of people we pay to plug our services doesn't indicate that we endorse their message. I mean, obviously it does, but we don't care enough to manage it closely."

22
Alaknárreply
sopuli.xyz

albeit a little less after the Trump-endorsing antitrust tweet by Yen a few years ago

I still don't understand what was wrong with that.

He called a very specific, very pro anti-trust decision (made for all the wrong reasons, but that's besides the point), a good thing.

People started calling him a Nazi.

I just don't get it...

1
XLEreply
piefed.social

Strange, I remember a lot more than you do.

Here is our official response, also available on the Mastodon post in the screenshot:

Corporate capture of Dems is real. In 2022, we campaigned extensively in the US for anti-trust legislation.

Two bills were ready, with bipartisan support. Chuck Schumer (who coincidently has two daughters working as big tech lobbyists) refused to bring the bills for a vote.

At a 2024 event covering antitrust remedies, out of all the invited senators, just a single one showed up - JD Vance.

By working on the front lines of many policy issues, we have seen the shift between Dems and Republicans over the past decade first hand. Dems had a choice between the progressive wing (Bernie Sanders, etc), versus corporate Dems, but in the end money won and constituents lost.

Until corporate Dems are thrown out, the reality is that Republicans remain more likely to tackle Big Tech abuses.

https://archive.ph/quYyb

6
Alaknárreply
sopuli.xyz

Is that supposed to counter my arguments somehow?

-1
XLEreply
piefed.social

Yes. This official statement from the Proton corporate account is worse, and from a higher position of authority than the CEO's personal account.

I find you exhibit a lot of apparent ignorance. I hope that's just coincidence.

1
Alaknárreply
sopuli.xyz

Mate, what are you on about?

Proton support cases, not political sides. Yes, in the bit you quoted, they bashed Dems and praised Reps for... supporting their case. How does that go against anything I said about them?

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XLEreply
piefed.social

Mate, they were lying about the side. Unless you want to tell me they were either lying or incredibly stupid, your statement is nonsensical.

4

I'm sorry, you're not making any sense to me. Maybe a language barrier?

What side? Are you saying that they've been secretly supporting right-wing agenda through over a decade of supporting left-right-a-centre projects, as long as they've aligned with their very specific agenda? And, after all that time, they accidentally tripped and got outed by supporting a random dude in France?

-4
lemmy.world

Imagine praising Hitler for his amazing art and being surprised by the negative reactions

4

This was after Trump 1.0 and before the insurrection. So it's more like: "Imagine praising private Hitler in the trenches for his amazing art and then being surprised by negative reactions 30 years later".

-7

Many people have no critical thinking left now. They just swing wildly from outrage to outrage, cancelling things left and right every other week and retreating further into the little safe space bubble they've created for themselves. Algorithmic social media and internet addiction has trained their brains to behave like this normally, so expecting them to slow down and find some nuance in a discussion is unfortunately too much to ask. You can't talk to these people anymore, until they unplug and detox they will remain on outrage culture autopilot 24/7.

3
egretsreply
lemmy.world

Ah, yeah, I'm not saying that. I didn't like that it was a blatant public licking of Trump's boot, and I didn't like his intimation that the GOP is now the bastion of small tech businesses (as if the massive open bribes by tech leaders to Trump weren't happening, and as if the GOP hadn't led the fight against net neutrality).

2
Alaknárreply
sopuli.xyz

I didn’t like that it was a blatant public licking of Trump’s boot

Stating that a good decision was a good decision equals licking the boot. Got it.

I didn’t like his intimation that the GOP is now the bastion of small tech businesses

At the time, the Democrats defaulted to oppose everything the GOP was doing, which - at the time - meant standing up in defence of Meta, Musk, TikTok, and similar, because Trump was throwing a hissy fit and - completely accidentally - forcing his people to make a lot of good legislation against massive corporations.

Meaning: at the time the Dems were pro-big business, and the GOP were - for all the wrong reasons and accidentally - pro consumer.

Nobody was saying anything about "small business".

Net neutrality is a completely unrelated issue that the Proton people have stood for countless times.

-5
egretsreply
lemmy.world

You've got more energy for this conversation than I have, I'm afraid! My general feeling is that you're understating the platform and the tone of the post, and the political climate in which the statement was made, and that Yen did much the same when he posted it, but I won't pursue this further.

3
Alaknárreply
sopuli.xyz

Nah. Yen, and Proton in general, have been extremely consistent throughout the years. Promoting Net Neutrality, privacy, anti-monopoly, and anti-trust efforts.

Sometimes they praise the Left, if they do things that strengthen these things, sometimes they praise the Right. That's all there is to it.

And, again, at the time there was nothing really malicious about supporting Trump. Sure, he was a moron, but he wasn't doing anything outright fascist/totalitarian - the tweet was from December 2024, all of that shit went down starting on January 6th.

-6
sh.itjust.works

The majority of the time youtube sponsorships have almost no where near enough over-site into who they are sponsoring. Its commonly a shotgun approach. Hell half the time companies arn't even doing it driectly but going though a middle man company that sends out the emails and all they have to do is sorta review it once and a while to make sure that company is doing their job.

It's extremely obvious this is yet again another great example of that. The number of times companies have found themselves sponsoring someone they don't agree with or would never do in any other circumstances is staggering on youtube. It's basically a running joke at this point.

This is basically a fat fucking nothing burger beyond "yet again a company fucks up due to language barriers and poor management." Honestly i wouldnt be half surprised if they review their process fix it and then it goes right back to being half broken in 6 weeks.

Its basically youtube sponsership 101 at this point.

16

over-site

oversight

The majority of the time youtube sponsorships have almost no where near enough over-site into who they are sponsoring. Its commonly a shotgun approach

Exactly. I don't think any reasonable person can expect that a relatively small company knows and understands the ins-and-outs of every country's political spectrum.

The number of times companies have found themselves sponsoring someone they don’t agree with or would never do in any other circumstances is staggering on youtube. It’s basically a running joke at this point.

Especially because, like you noted, they mostly do that through third parties. And a third party might be super comfortable supporting someone like that. How often does anyone pay enough attention to call them out on it?

8
lemmy.ca

Their response sounds like what AI would say when it's called out.

They should do better and they should make public what they'll do so it won't happen again

5
okamiuerureply
lemmy.world

Oh? Doesn't seem like that to me at all. In fact, it was a pretty decent response.

3
lemmy.ca

They admitted they were wrong, what corrective action will they take?

3

This is it. Saying "that's on us" and then saying "keep telling us, we rely on you" shows no real change in behaviour, it mostly amounts to a "oops, made a booboo, better say something to make the cross people less cross".

2

Did I hallucinate this or are you intentionally ignoring the very specific action they said they were taking to address this?

The responsibility to vet who we put our name next to is ours, and we didn't meet it this time. We're now reviewing our vetting process and our guidelines for our marketing agencies to ensure this doesn't happen again.

  • The fact that they said "marketing agencies" strongly suggests that they're using third-party providers, which is pretty common for running affiliate programs. This would be in addition to any internal marketing team, if they have one.
  • Until this incident, clearly they just trusted that the third parties would vet the affiliates - and clearly they were wrong.
  • The first step in an incident like this is to determine what went wrong, which they're doing. It's very rare to get a "we've identified the issue and here's how we're fixing it" in an initial quick response like this.
2

Yeah, I also thought this sounds very AI generated. I'm still willing to give them the benefit of the doubt though

1

Proton has started advertising on leftist channels within the last month or two, which doesn't make Proton leftist. IMO, what it really means is that there is greater distrust between political views - we got rightwing crazies wanting to ICE people, and so naturally their minority opposition wants more privacy. In turn, the crazies also need to cover their own ass, so they use VPNs to hide their search results of [insert local school, minority, or individual here] from potential leaking to government.

Point being, such fear and hatred is a good opportunity for arms to be supplied to every side. Those arms, in this case, being encrypted privacy. Proton is being pragmatic.

4
piefed.social

Proton should clarify their relationship with this idiot because it stinks a lot. But I can't say I'm surprised by what Proton has done in the past.

1
piefed.social

I'm OOTL, what has Proton done in the past? Friends of mine routinely recommend Proton, so I'd be interested in hearing about their negative history.

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illireply
piefed.social

CEO praised Trump admin on one particular thing, I forget what.

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artyomreply
piefed.social

And it turned out they were right and that one particular person was fired for refusing to comply with Trump admin BS.

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illireply
piefed.social

That's kind of nice to hear.

You have some links handy by any chance? I don't really follow US politics.

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artyomreply
piefed.social

The decision is a victory for Bondi and a clutch of Donald Trump lobbyists who started to grow increasingly frustrated with Slater last summer, when she sought to block a $14bn merger between Hewlett Packard Enterprise and Juniper Networks, a cloud-computing and software company.

Supporters of Slater have portrayed her as an antitrust purist deeply skeptical of Trump allies and lobbyists. But her skepticism of corporate mergers led critics to allege she was more interested in advancing her own agenda than the business-friendly stance of the administration.

https://www.theguardian.com/us-news/2026/feb/12/us-antitrust-gail-slater-ousted-trump-administration

2

That ofc makes this company inpossible to support, I will self-host everything with 321 redundancy now, like any sane person does

2
piefed.social

I'm not familiar with this guy, is there a US equivalent he could be compared to?

-2

Ehhhh it's hard to have an accurate comparison but I guess he's around the same age and have the same vibes as say someone like Nick Fuentes

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tangiblereply
piefed.social

Exactly. I'm not at all familiar with French youtubers, and I'm a bit puzzled by the downvotes.

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Lka1988reply
lemmy.dbzer0.com

That question is equivalent to someone in Europe or Australia or wherever asking who their equivalent would be to a right-wing US politician.

Don't be that guy.

2
ORbituaryreply
lemmy.dbzer0.com

It's just that people here in the US can't seem to realize the rest of the world don't necessarily know what their politician relates to in the US. Don't be that guy.

-2
Lka1988reply
lemmy.dbzer0.com

That is absolutely a valid point. But there is no need to be rude about it.

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Lka1988reply
lemmy.dbzer0.com

Rude is subjective. I was speaking plainly.

No you weren't. And since you wanna bring "subjective" vs "objective" into it:

Ah, yes. Explain the world based on its center of the universe. Smart. /s

This shining example of a comment of yours is called "being a smartass", which is objectively rude.

Source: am a parent of 5 kids, including teenagers. I have heard that piss-poor excuse to be rude more times than I can count now.

0

Source: am a parent of 5 kids, including teenagers.

Parents online are like the vegan meme at this point, always have to insert their parenting into a conversation as if it means anything.

0

You're right to raise this, and we want to address it directly

what a placement like this is and isn't

and that's on us.

Passive language and some specific phrases show the LLM in the proton response. None of what Proton says is meant.

-2

Its not news to me that the people at proton have no morals but its still cringe every time shit like this happens.

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Lka1988reply
lemmy.dbzer0.com

Remember the person who Yen publicly supported that was part of the Trump admin? That person got fired for not bending to Trump's will.

The more I see shit like this come up, the more I realize this might be just an ongoing smear campaign against Proton. Not saying they're perfect, but this is excessive.

5
discuss.tchncs.de

Bro its a capitalist corporation like any other, why would they have morals? Also being part of the Trump admin in the first place is enough of a problem.

0
Lka1988reply
lemmy.dbzer0.com

Bro its a capitalist corporation like any other

Proton?

Proton is headed by a non-profit, Proton A.G., where Andy makes up only 1 of 5 board members. Another board member is none other than Tim Berners-Lee - the literal inventor of the internet as you know it.

Everything is a conspiracy when you don't know how anything works.

3
discuss.tchncs.de

Proton AG is a for profit company. Its controlled by the non profit Proton Foundation, but that has no real meaning. They are not required to run in a non profit way just because the decisions come from people on a non profit board. Its literally just a subscription based tech company, why are people simping so hard for them?

4
lemmy.world

Bot brained people here just like Reddit, simping for the same companies that eventually turn into monopolies.

2
lemmy.world

Well well well… if it isn’t what we’ve been screaming this whole time

It’s always the ones you most suspect

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ORbituaryreply
lemmy.dbzer0.com

Not sure why you're being down voted. Proton's owner has long been known to be right leaning. However, this appears to just be an automated ad.

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pokereply
sh.itjust.works

They are being downvoted because not only is this not a proper sponsorship - they grabbed a partener program link which AFAIK basically anyone can do. Proton is also not right leaning nor do they have a history of politically supporting such political figures. Yes, the CEO had that one tweet, no that one tweet does not make them right leaning. Anyone who thinks so is just reactionary, baiting, or being mislead.

Edit: proton appears to be working on an official response according to their reddit account. Edit2: proton response here: https://i.redd.it/6eac1cs9n26h1.jpeg Tl;Dr: they do have controls to keep them from being associated with political entities but those controls failed and they are working on it, while making sure to cut ties with this individual.

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ORbituaryreply
lemmy.dbzer0.com

Didn't I say that in the message you replied to? Still, I don't think this person needs to be dogpiled.

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Holytimesreply
sh.itjust.works

Hes literally rage baiting and spreading misinfomation. He deserves a smack up side the back of his head from a dissapointed father while his mother tsktsks at him.

-1

Parents who hit their kids are certified trash, just like the Epstein Class they vote for. Sorry your shit parents hit you, but that’s not normal, ever.

1