Coca-Cola rebrands products in Germany amid US image crisis
https://www.dw.com/en/coca-cola-rebranding-made-in-germany-image-crisis/a-73896635Open linkView original on lemmy.world278
Comments86https://www.dw.com/en/coca-cola-rebranding-made-in-germany-image-crisis/a-73896635Open linkView original on lemmy.world
This should be illegal
too bad the corporations control their own regulation.
Not a Coca Cola fan, but why? If it’s made in Germany, it should be okay to say that
Not so much, if the money goes to the US. And at very least some licensing fees will go to the US with an originally US brand.
Got a news flash for you: lots of German made products send plenty of money to the US
Unfortunately.
Would you take issue with Nike having advertisements saying "made in Indonesia" on them?
It's kinda hard to find out where Coca Cola is actually made. Coke for the German market is for sure bottled in Germany, but the Coke syrup which is the base for it (which Coca Cola is very cagey about) isn't necessarily made there. I assume it's made somewhere in Europe because according to a brief web search it's made in about 4 places in the world and Europe is a big market, but there isn't really a reason to assume that the European syrup plant is in Germany, insted of Spain, Netherlands etc. - certainly possible, but not at all certain.
But TBH, even if it was all made in Germany, it's still kinda bullshit. Maybe not in a legally actionable way, but Coke is not that popular in Germany and the inventors and standard ingredients (other than water and beet sugar) have no connection to Germany whatsoever. The Coca Cola product that deserves to be called "the German drink" is Fanta, and I assume Coca Cola isn't quite ready yet to use Fanta's Nazi heritage as a selling point.
Simply because people should know exactly what they are buying and from who, without having to make a web search at the supermarket for every single product they want to buy (which sometimes is not even that easy because corporations are allowed to be pretty shady and you have to dig further than a simple search of the product/brand name)
So what are you proposing exactly? Should the be forced to put a "invented in USA" after the "made in Germany"? I really don't see the point.
Just because there isn't an obvious single-sentence solution to a problem doesn't mean there isn't a problem
Solution to what problem, though?
It's made in Germany (and that's not even relevant) and is subject to German and EU food safety standards.
The problem of companies misleading customers through marketing
Except there is nothing misleading about claiming a product is "made in Germany" when it is in fact made in Germany.
I wonder why you are so triggered, but ok.
In my country they are, for example, allowed to state that their product is made here even if it is ONLY processed and packaged here.
Assuming this is the same situation (and I'd be very surprised if it isn't), "product of Germany" is false and should not be allowed.
It's not correct in this case. Which is also easily researchable on the internet.
Coca-Cola in Germany is bottled in many different plants locally, by the biggest Coca-Cola bottling company worldwide. It is a british company licensing the use of the brand and name from the US Coca-Cola company, but a separate entity.
So all the ingredients are produced in Germany too?
That is something different from processed and packaged, which you talked about in your first comment.
Of course not, most ingredients however will be EU produced/processed and then processed into the final drinks in Germany.
But aside from pure agricultural product, almost no product would be "product of Germany" if using no imports would be the requirement to use that lable.
Standardized product labeling:
🤔
Only if it's from the official Koka region
The amount of sugar they put on it is what should be illegal. Motherfuckers are co-responsible for an entire generation of obesity and we're left holding the bag as tax payers.
I switched to Vita Cola and now I don't even like Coca cola anymore. Just doesn't feel refreshing anymore. And it's cheaper.
From Wikipedia:
Do I have the right one? It sounds interesting
Yes, it's from east Germany and survived the reunification. I also like its lemony flavour more than pure cola.
Oh nice, TIL! Thanks!
That's the one
Alright thanks!
Try Afri-Cola, it's delicious 😇
I know it. Not my fave.
Too sweet. And the sugar free one has an aftertaste I don't like. Still better than Cocacola though.
I'm a mio mio cola junge but vita and afri are both also better than coke.
i’ve noticed Coke, fanta and monster have been on sale in stores at least twice as often as any other beverage brand this summer. Often at a 50% discount and they had a huge Star Wars collaboration out of nowhere. I still didn‘t buy any of it. I bought European brands. Coke posing as „the german drink“ does bring back some memories though. Mostly bad memories.
Would have been even worse, a lot more truthful and also funnier if they did that with Fanta.
I only buy monster for my younger brother and only when it is on sale. I wished he'd drink a European brand energy drink such as Gönrgy.
We have a word for that in German: "Etikettenschwindel"
I appreciate German's endless supply of terms 🙂
That's just etikett and schwindle together!
Roughly translates to misleading or con labeling
"Label swindle" is the closest literal translation I think.
I’ve been drinking Fritz Cola for about 7 years now, cheap tricks won’t win me back
Same here but with "Afri Cola". German drinks do taste better than Coca Cola. 💪
Yeah, I have also switched to a local one here in greece, tastes better and does not have an aftertaste.
They could try naming it Koker Koler and offering it in 1 liter mugs. I'd still prefer cheaper regional alternatives but it would be funny.
Koker being the German word for Coker, which is a thermal cracker unit in an oil refinery.
Too close to Kofola a legit EU brand cola Tastes awful to me
Can't agree, Kofola out of the tap is glorious. Can't wait to be in Czechia/Slovakia again
Prefer Radegast myself
I still have no idea why would anyone drink branded cola when your average grocery store cheap cola tastes exactly the same.
But again, maybe it is me. I don't even feel much difference between normal cola, zero and light.
That is clearly you then. There is a massive difference between normal coke vs. light or zero.
I looked this take up on WebMD and it said your taste buds are wack.
superior water drinking noises
It looks like they’re emphasizing local sourcing to distance themselves from U.S. associations, but that misses the real issue. The problem is not whether the ingredients are local, it is that Coca-Cola is still a U.S. company. The same applies to brands like Heinz, Tesla, and others. Their identity is tied to their origin, not where they source materials.
Who needs Coca Cola?
😍 SUPER-SEXY AFRI-COLA!
in other words, the boycott is working! Keep it up, lads!
I thought it's a UK (headquarter of CCEP) or Spanish (by far biggest share owner is Coca-Cola Iberian Partners) product...
(for reference: less than 20% of that "US brand" is owned by the original US company)
The internationalization of corporations really doesn't make it easy.
Local remains local though. Not every other is multinational or liquidated across investors.
Maybe they should try adding back the cocaine.
I'm pretty sure they're doing this in most if not all, of Europe.
It turns out to be quite hard to boycott USA products, but our household is getting there.
What are you struggling with?
How long do you have?
CPUs, GPUs...
Drinks have never even been an issue.
How about Fanta?
They need to show how fanta is a 100% German brand, born of the will of Coca-cola to circumventing the embargos placed on Germany during the 40's due to, you know, being Nazis and such.
"We make it from whatever comes out of the camps! It's a nationalistic drink, please buy it!"
"Camps? Surely you mean 'fields'... Right?"
Sure, so much space for empty fields beyond the wired...
Sorry, fields? Yes, sure, That's what I meant. We have those grey mice (that's what my mother always called them) working the felds. They're always so quiet and diligent.
There's one that dropped, once. A girl. I think it was a girl. They were all running back to the trucks. She must have tripped.
The trucks had departed, we found her at the edge of the field. She was so thin in her mouse suit. She had fallen, and she stayed down. There was my uncle and I. We looked at her. She was lying down. She was alsmost shaking. She slowly lifted her head. She looked at us. She had eyes thay were so green, you could have sold them for gems. But once the dazzle of her eyes passed me, I saw that she was but a spectre.
The moment lasted a second, and vanished. But it felt so much longer. I saw that girl like she might have been, like she should have been... Like the spectacular beauty she could one day be, although she probably wouldn't be. Because her piercing eyes wouldn't let anyone think of her as just a beauty.
Anyway, I took a step back. Because she felt too impressive to me, even in her condition. So I turned to my uncle, and felt all the muck on my cheek, and heard the detonation. I didn't dare to look at her. So I just turned away. I saw soldiers running towards us. Fuckers. I had to greet them. How was I going to do that?
[My first attempt at minifiction out of nowhere in a while, not in my language, sorry, I don't know what prompted me]
Pfanner 2L Grüner Tee Tetrapack Meisterklasse representiert
Wie Pepsi dann: Schmeckt nicht mehr.
Didn't they do this during WWII as well?
They created Fanta because they couldn't import the ingredients to make Coke because of embargoes.
Fanta is "we found this in the trashcan and made soda out of it because the show must go on (or something, but with bubbles)".
I'll be honest though, Mexican Fanta is pretty good.
Again? Hunh. Sounds like Faygo 2.0 🤷🏼♂️
Guaraná is better anyway.
I think that's a very good thing, going beyond original brand source location.
It goes beyond global brand, and actually finally labels differences of the brands between markets as well as better indicating differences in sourcing and production.
Like with any labeling there's a danger of white washing. Let's hope lies get identified and prosecuted, if and when they occur.
NOBODY likes americans. Think of it like this: who are those "americans"? From what i understand the scum of europe. Instead of working on change where they were, those btards chose to run away from the problems, enslave the native americans and bring doom to the world. every american is just what was too crap for europe. ZERO quality people.
Keep your illusions… and don't ever read about European history. :>
Saying migrants are just the crappier people leaving their home is a right wing dog whistle.
no. i am not saying migrants are the problem. please read. i am saying the europeans that fled the continent back than were mostlikely the worst humans at that time and I have not seen the slightest argument saying something else. i mean europeans were murderous fucks all the time, but the worst went to murder the native americans. so i am sure for generations there were children in america being told they did anything good or whatever romanticising of the USA they do there. But that time is over as we can wee from the numbers of americans coming to europe. they finally opened their eyes to see a shit world be their home. no democracy, no basic human rights... a hell hole for the scum of the earth.
I wish you'd come over here and say that!
So I can give you an apple pie and introduce you to some of my immigrant and minority friends and take you to some cool restaurants and museums and native American heritage sights and support groups and hopefully change your mind.
If your answer to "americans suck" is "not only americans live here!" you may have missed the point
Nah I was just trying to be nice and stuff. Funny and wholesome for a laugh.
Edit: it was also because that person said that immigrants were all bastards and so forth