Spyke
lemmy.world

Only the business consultants who recommended rebranding "HBO Max" to "HBO Max" (over the course of three years) could've come up with something so bold.

84

If you ever feel like your job is meaningless, remember that there are people who are paid to be marketers.

29
slaacaareply
lemmy.world

It was McKinsey both times, and they made over 100 million dollars on it (not kidding)

25

Yep. The single biggest con job Zaslav ever fell for, and he fell for it twice.

He might literally be the worst man in show business. Both in terms of human decency and business acumen.

10

This is why I moved into B2B. It's stupidly absurd. They've lost all sense of the real value of money and just toss it around willy nilly.

4

They should tap into the gamer market. HBO Min/Max - Optimize your viewing habits to minimize not fun while maximizing fun fun!

5
lemmy.today

he also enabled conservatives to take over CNN, he allowed MALONE to do this.

18
lemmy.blahaj.zone

Points to them for not calling Warner Bros. "Discovery" and Discovery "Warner Bros.".

67

Lol picturing the most aggressively non-binary Warner sibling saying that last line

8
lemmy.zip

So they merged, fucked up a whole bunch of properties and canned others and then just split like nothing happened?

53

Of course not. They also paid out millions in consulting fees and executive bonuses

19

Nah, they rearranged things to get rid of Warner's TV side because they think TV has no future.

5
pawb.social

Warner Brothers > fast forward > Time Warner (when i was child) > AOL Time Warner > WarnerMedia > Warner Brothers Discovery > Warner Brothers.

45
ouRKaoSreply
lemmy.today

12 meetings, countless emails, a 7-day relaxation retreat for all the CEO's and their spouses, and a separate 4-day retreat for the CEOs and their side pieces.

They decided this via the group message before the first meeting, but they had to make it look good for the shareholders.

11

Merging the 2 companies is the best idea ever!

Splitting into 2 companies is the best idea ever!

Well, which is it?

24

It's both. One is before the transfer of any and all debt/liability and the other is after.

10

Merging, taking the subsidies you want to keep and then splitting off the ones you don't want

7

They're basically putting the profitable bits of both into Warner Bros and all the debt and legacy baggage from both into Discovery, so kinda both. It's all a big shell game.

1

Depends on what the hype among management consultants was ten years ago.

All those people gotta be paid. What else are they supposed to do? Deliver food or clean bathrooms?

1
fedia.io

"I hate Discovery."

"This isn't the Star Trek show."

"Oh... never mind."

Hey, are we going to get the original Discovery channel back? Or any of the good ones from old cable? No? Oh well...

20

Damn, just lost a lot of money on my bets of "Warner Discovery" and "Brothers".

19

“You have no idea of the physical toll that two mergers have on a company”

12
lemmy.today

Some consulting firm surely was paid a few million to come up with these names.

10
Bot R1reply
sub.community

Consulting Firm: Let’s roll the dice, do we wanna confuse customers with new names?

0

"If we confuse them now, we can get another contract in a few years to fix the naming situation again!"

2

What's in a name?

Apparently a whole lot

We're at the point that any name recognition is worth serious coin

2

You reached the end