Junk websites filled with AI-generated text are pulling in money from programmatic ads
Junk websites filled with AI-generated text are pulling in money from programmatic ads::More than 140 brands are advertising on low-quality content farm sites —and the problem is growing fast.
https://www.technologyreview.com/2023/06/26/1075504/junk-websites-filled-with-ai-generated-text-are-pulling-in-money-from-programmatic-ads/Open linkView original on lemmy.world535
Comments87
"...wasting massive amounts of ad money."
I don't see this as a problem.
And our time. I’m sick of googling something and getting nothing out these fluff pieces with little or no real information. It’s made Google near useless for entire subjects. Try searching for troubleshooting on anything Apple for example.
The latter is infuriating to me. If I’m actually searching for a product, by all means show me an ad for the type of product I’m looking for. That’s a win-win scenario. How these mainstream sites put up literal scam ads I don’t understand. How can they be paying better than Ford?
We've come full circle. Original web searches sucked because you couldn't trust the results to be ranked in a useful way. You could search for a historical fact and you were just as likely to get an 8th grader's homework they posted online instead of a credible source. Then Google came along and solved that problem with their magic algorithm. Only took them a little more than 20 years to get to the point where their algorithm now sucks so bad that we're back to where we started. But instead of an 8th graders homework, we get AI articles that appear to be trained from said homework. Fascinating.
Google overall has just turned to shit. You can’t trust any new thing they do, and their existing ones are degrading all the time.
Especially true for Assistant, I've found. My Home speakers keep getting dumber and dumber all the time.
This is why you need to add reddit to the search.
Which is sad as hell.
Or the fun variant where you intentionally search for something in your native tongue because you want results relevant to your country and get badly translated articles that nowhere inform you that they are translated.
Use bing chat, it's currently the best search engine out there
I tried it for a few days initially but it was confidently wrong a third of the time, or very slow.
Did you switch it from creative to precise? In creative mode it's genuinely awful, but with precise set, it always finds exactly what I'm looking for. It also has gpt-4 integration now.
Yes, but remember you're not Google's customer so ... win-win for them
Programmatic ads placed on programmatic content boosted by programmatic view bots.
More seriously, this is ridiculous. Websites are junk because they are filled with programmatic ads in the first place.
Eventually, 99% of the internet will be bots talking to each other.
Dead internet here we go! 
I work at a repair shop, and we had a customer come in that said, "I like to click on the ads sometimes. Is that why I keep getting viruses?".
I do understand the curiosity though, just seeing what malware is trying to do can be quite interesting. Maybe someone should tell that person about VMs though lol
That's definitely not why. From how I understood it, it seems that she clicked on ads because she actually wanted to look at the product, and she was confused about why she kept getting malware on her computer.
We've been asking ourselves this about email spam for several decades now.
I think we're vastly overestimating human intelligence. There's obviously enough completely clueless people out there that will buy what these spammers are selling.
Morning radio show I used to listen to talked all the time about the crap they bought off Instagram and tiktok ads. Like, ALL THE TIME. My ex and her family also bought a fair bit off of those sort of ads. Some type of people are just susceptible to it and others aren't.
I'm not normally in favor of the death penalty, but I think we need public executions for spammers.
I heard it said that spam is intentionally badly written because they don't want people who can figure out it's a scam to actually click the links.
It's been a while since I've interacted with google ads, but if memory serves, by default, the dashboards don't (or can't) break down sales per site, it's mostly impressions per category of ad deployment. "Clickthrough rate among banner ads on news websites" etc. It wouldn't surprise me if the same makers of these spam websites also run bots that click the ads and prop up those metrics that 99% of advertisers don't drill down through beyond surface level. Advertisers probably see clickthrough is good on a deployment and just assumes sales come from those.
I remember years ago someone from a niche industry commenting on this.
He was saying that the week they all had a big conferences, the click-throughs dropped by 95% (implying his competitors were clicking his ads to cost him money)
The irony of tagging and asking a bot this lol
They're on Mastodon. Mastodon replies work by tagging.
I think you are underestimating the power of low cost high volume advertising. Throw enough poo at a glass wall and some of its going to stick. This isn't going away, it's getting worse.
Some ads are paid on a "per view" basis rather than per click
When the sites are bot built like the ones described here its just a matter of Large Numbers. Create a thousand permutations of porhub and if they all only get a few thousand views a day in total you've made some money.
I see it all the time when I'm searching for answers on the web. Ngl I look up a lot of stuff for C# and C++ and if you use Google (and even DDG) you'll always fine a couple of these. Google likes to put them up first. You can tell by the language in the article and the stripped down content on the page. I always end up backing out and I have ad-blockers but they still get the click.
Soon the entire internet will just be bots shit posting back and forth.
TBH i feel like some social media would even profit of this.
ChatGPT is a predictive text engine than can already generate more coherent and accurate information than 90% of Internet Contributers and it doesn't even have the capacity to add 5+5 together. I welcome our new overlords.
LLMs like ChatGTP are accurate only by chance, which is why you can't really trust the info contained in what they output: if your question ended up in or near a cluster in the "language token N-space" were a good answer is, then you'll get a good answer, otherwise you'll get whatever is closest in the language token N-space, which might very well be complete bollocks whilst delivered in the language of absolute certainty.
It is however likely more coherent that "90% of Internet Contributers" for just generated texts (not if you get to do question and answer though: just ask something from it and if you get a correct answer say that "it's not correct" and see how it goes).
This is actually part of the problem: in the stuff outputted by LLMs you can't really intuit the likely accuracy of a response from the gramatical coherence and word choice of the response itself: it's like being faced with the greatest politician in the World who is an idiot savant - perfect at memorizing what he/she heard and creating great speeches based on it whilst being a complete total moron at everything else including understanding the meaning of what he or she heard and just reshuffles and repeats to others.
Oh I know. 54% of American adults read below a 6th grade comprehension level.
Most of the answers you get out of them are accurate only by chance, which is why you can't really trust the info contained in what they output: if your question ended up in or near a cluster in the "educated N-space" where a good answer is, then you get a good answer, otherwise you'll get whatever is the closest "response N-space", which is practically guaranteed to be complete bollocks whilst delivered in the language of absolute certainty.
I'd go on but I'm sure the point is made.
You mean that you believe that bots trained on text written by humans wouldn't be just as bad as the real thing?
You sweet summer child...
How do you know it isn't now (see: Dead-Internet Theory)?
Beat me to it, you ninja lemming
Personally I could believe most of the internet is bot activity by now, but what I don't believe is that most of the internet that humans actually interact with is bots. Though that number is certainly rising.
Same. I'm not a conspiracy theorist. However, most top Google results are those garbage sites that are definitely not written by humans. I wonder if search will die soon as bots begin to dominate SEO (more than they already do). The search paradigm will definitely have to change.
Oh no :( Won't somebody think of the poor advertisers???
It affects me, the user, because I have to sift through garbage sites, because advertisers pay to keep those garbage sites online. So I think it's a problem worth discussing and addressing.
Bots making websites and filling it with bots so advertising bots will buy ads that will only be seen by bots
The internet as we know it is going to change dramatically very soon. Probably for the worse in the short term, but I do hope something better emerges from the ashes.
The internet has been dying and changing for the worst for a long time.
Websites trying to be a one stop all on one site that keeps you there are 90% of web traffic these days.
Having multiple bookmarks for multiple sites for individual reasons are the small user basis.
Sites like Reddit, Twitter, Facebook, tik tok and YouTube etc are the majority of web useage. Gone are the days of forums for bespoke interests.
Discord as a closed ecosystem with none threaded or web searchable topics.
Ad ladden shit hole news sites. Click bait shite etc are the norm.
Gone are the days of enjoyabls fun to explore web surfing.
I feel Lemmy is the new .. eh forums golden age or something. Anyone will quickly be able to fire up an instance, I mean anyone can fire up a community today already!
We have been spoonfed dopamine triggers since Facebook came around, before that you'd be on the internet because you actively wanted something. I hope that's coming back.
Grr /old rant off :-)
If Lemmy is an early indication, I suspect the proletariat will make our own internet. With blackjack and hookers.
And enormous compute capacity and volunteer hours.
What happened to reddit will probably happen on a much larger scale to the entire internet. First the enshittification destroys everything and then a new thing will emerge that much more resembles the old internet. Google's Web Environment Integrity could be the last nail in the coffin and speed up the change significantly.
The fediverse runs on the web, though.
There's absolutely nothing wrong with HTTP. Abandoning it would be like eliminating German because it was the language the Nazis used.
Who did I compare to a Nazi?
The internet, or the web? Me and the other gopher/Gemini weirdos are gonna be fine.
I’d like to help. What’s the best way to create a garbage site to make money off these advertising scums? I’ll give the money to planned parenthood.
I think it's just gonna land on the consumer in the end. More expensive to advertise? Better raise the prices so our bottom line is still nice and fat
Fuck the whole advertising industry
This just increases the importance of human-driven filters like Lemmy (and Reddit while it's still relevant), as well as StackExchange for the subset of topics it encompasses.
Cue the world's smallest violin. Not sure how this is any consumer's problem lol.
Maybe, just maybe, advertising needs to become more carefully selected and regulated rather than the clown fiesta it has been since the dawn of the internet where Google and friends want to 'set and forget' and milk money for eternity.
But you know the reaction won't be sensible lol, instead we will get an AI arms race of AI adverts vs AI advert reviewers.
Haha, imagine having to solve a captcha for closing popups, so the content provider can prove to the advertisers that their shit was watched by a human.
And when that finally fails, we'll have to auth to every website with a crypto key to prove that we're a valid human data point.
Don't give them ideas.. this is some next level evil shit. The AI bot reading this will implement it.
The irony that this story was posted by a bot…
Surely we'll see a new Ad crash soon. The entire internet seems to be run on ads and sponsorships which doesn't sound stable to me.
I feel like this is the ad-equivalent of the sub-prime mortgage situation, pre-crisis. With mortgages, you had loans that no individual bank or bank manager would want, and then you had an automated process that obfuscated the individual loan details and produced financial products that could be sold as high quality. In the ad world, it's the same thing. You have these websites that nobody would buy ads from, individually, but somehow, through an automatic process offered by Google and friends, the worthless product becomes valuable.
Some researchers estimate that over 90% of the internet will be filled with A.I. generated content by 2025.
Even the porn?
Especially the porn.
The reply I was waiting for!
![email protected]
The more direct problem for people in general is that finding what you're looking for has become even more of a "needle in a haystack" problem than it already was.
The indirect problem is that if genuine content creators can't get much out making content (not necessarilly money: for many simply the satisfaction of seeing how many people liked their content is incentive enough) because viewers are much more dispersed due to the AI-rewritten info cloning sites, then there won't be much new info for the cloners to copy in rewritten form, which is maybe fine for "questions already answered 1000 times" but won't be for questions or tutorials about new stuff.
Sounds like a good gig while it lasts. Half a mind for a weekend project it seems
Reminds me of the Bing search rewards points a while back. A bunch of people I know were scripting searches and cashing in points until they got caught lmao
"Junk websites filled with AI-generated text"
And here I thought this was going to be a headline about Reddit.
It still could be.
so what's the problem? it's a good thing that ads get served to sites that I don't visit
It's making search engines useless, for one thing.
The fact the ad industry doesn't have people veto the platforms they advertise on is a negative aspect of modern society. I see no issue with this going down. I'm far more lenient to capitalism when they produce sponsorships and financially aid events.
Exactly what I expected to happen with the rise of AI. I would laugh, but the completely senseless CO2 that this shit is causing is just sad.
Just let it burn. The internet has gone to shit anyway.
Keep the Reddit-slamming to appropriate fo--- wait. This is about OTHER junk websites with AI-generated text. Carry on.
Robots are making money from robots for humans. I don't see an issue.
I've been seeing a lot of "passive income" b.s. coming from YouTube. They're tutorials, or at least shorts that point you at tutorials on how to build a site that effectively scrapes the web for news about a topic and uses LLMs to essentially rewrite articles about a topic in a new style.
It's just automated journalistic copying. Not new, but now done entirely by machines. In the past, news stations would regurgitate content from eachother all the time, especially for fluff pieces. This is just that, but without any actual people involved. Some of these tutorials claim to be able to produce upwards of a thousand dollars a month in passive income per site, or something like that.... Usually the person describing the scheme confesses that they have dozens of these sites running and no longer need to actually work.
It's the digital version of being a landlord. You squat the domain, steal the content, serve it up to unsuspecting people, and rake in the profits.... All without lifting a finger, or doing anything that actually helps anyone.
We all knew this was happening, people are getting upset about it because the news media did it first, and now these folks are taking their jobs!
How dare they.
I briefly considered it, but I don't want to contribute to the downfall of the internet as something that's useful.... So I'm not going to be doing this. It did give me a good idea to essentially replace myself with an AI at my workplace, I'd just be doing the actual work but for any communication, I'd just plug in the original email and a few keywords about the solution, let the AI do the typing, then just review/edit the response and send. It would save me hours of time daily...
I haven't played assassins creed odessey in quite a while and I googled how to get olive wood in the game quickly.
The first 3 sites were filled with garbage AI generated tips. Like it looked passable at first glance but only 1 of the 5 tips were even possible. They suggested I use an axe to cut down trees which isn't possible in the game at all. There was also a lot of repeating of the search phrase.
This is why I'm upset when I see everyone talking about leaving reddit and deleting their history.
I don't even search for things without "reddit" in the search terms because literally every site is garbage now and everything that shows up in the first page or two of Google is just SEO boosted garbage.
It's been this way for ages, though it was mechanical Turk created text and stolen content.
I don't really mind adverts, like when I see a creator I like doing a raid shadow legends bit I'm happy to see that they're making money from a shitty game rather than me having to pay.
And I know the established wisdom is that they track everything you do and say but honestly half my adverts are for things that make no sense to me like tampons and investment services, I really think them saying how well they know the user is just to get a advertiser money and isn't really as true as we fear. Not that I think it's a good thing but it's so trivial compared to everything else happening in the world Iv don't really care
Thats traffic though, I'd imagine bots can easily garner more traffic than humans as they have literally nothing else they can do. Does this study include API traffic? I doubt every one of those bots is pretending to be a person.
I like this