Apparantly mathematical wizards have worked out that if each Starbucks store served just 5 extra customers per day, the company would rake in an additional ~$900m per year. What the actual hecking hell.

To make this possible, Starbucks is pouring $450m into developing a revolutionary bar setup known as the Siren System. This new setup optimizes the placement of essential ingredients like dairy, pumps, caffeine, and ice, making the brewing process a whole lot more streamlined and faster.

Let's take the case of a popular beverage like the Mocha Frappuccino

Under the current system, it takes 16 steps and 87 seconds to serve With the Siren System, it will be 14 steps and a quick 36 seconds.

Now, with an estimated 383 billion potential drink combinations at Starbucks, it's no wonder that the wait time has shot up to an average of 5 minutes. However, all this complexity isn't just to annoy you with the wait. Starbucks is willing to put in the extra work because all these "extras" in your cup contribute a whopping $1B per year...