Spyke

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Google Pulls the Plug: The End of Third-Party Cookies and What it Means | TWiT.TV

So, internet users may soon need to create accounts on sites they currently access for free. As Laporte worries, "We thought those cookie permission popups were bad, but things may be getting much worse" regarding being forced to hand over personal information just to browse sites.

Good way to kill your site, this is the one thing everyone hates, from the enthusiast to the casual user, making an useless account for 1 service that you barely use.