I run a price tracker across ~25 EU hardware retailers (pricesquirrel.com). Same 153 GPU models, tracked daily for 90 days straight, no swapping products in or out.

For two months, basically nothing happened: €735 -> €750. Then over about 4 weeks, it jumped to €967, and it's been sitting there ever since, €972 today, three months later.

Everyone's talked about the shortage/price increases, I've read the same posts and articles as everyone else. But watching my own data confirm it, day by day, in real time, still doesn't make it feel any less like the market just decided this is the new price and moved on without asking anyone.

Methodology, since someone will ask: "price" here is each product's average across whichever 3+ retailers carried it that day, not the single cheapest price, not a shifting basket of whatever happened to be in stock. Same 153 SKUs tracked from day 1 to today

Got frustrated with how inconsistent hardware pricing is across EU countries, no real transparency, no easy way to compare, retailers just charge whatever they can get away with depending on the market. So I built a tool myself to track it properly instead of relying on retailers to be honest about it.

Started with GPUs, now covers RAM, CPUs, and SSDs too, 158 GPUs, 190 RAM kits, 31 CPUs, 75 SSDs across 20+ European stores, updated every 6 hours.

Average price premium over the cheapest EU country, same GPU models:

• Italy: +25.3%
• Poland: +21.3%
• Finland: +12.1%
• Spain: +11.9%
• Belgium: +11.5%
• France: +11.4%
• Austria: +8.0%
• Netherlands: +7.6%
• Germany: +2.5%

Germany is consistently the cheapest, likely thanks to genuine retailer competition (multiple stores fighting for the same customers) rather than any single company just being generous.

Some real gaps in the live data right now, same exact product:

• ASUS ProArt RTX 5080 16GB OC: €2,050 (FR) vs €1,805 (DE), €245 gap
• Gigabyte RX 9070 XT Aorus Elite: €1,077 (FR) vs €940 (DE), €136 gap

Even after €15-20 shipping from Germany to elsewhere in the EU, the savings are usually significant. Still within the EU, so no customs fees, same 2-year legal warranty no matter where you buy.

No ads, no signup, no tracking of you, just the data: pricesquirrel.com

Source isn't open, but happy to answer questions about the methodology if people are curious. Open to feedback or store suggestions too. :)

GPUs: +19.2% in one month

Fixed basket of 176 GPU models, tracked at 3+ retailers daily for 30 days (July 15 - August 14), to rule out the distortion that happens when cheap cards sell out and skew a simple daily average.

• July 15: €808.57 average
• August 14: €963.56 average +19.2%, same 176 cards throughout

Not a single spike, started climbing around July 24-25 and has been steady since. Consistent across markets too: Germany +19.6%, France +18.1%.

RAM: +18.6% over two months

Same fixed-basket approach: 112 DDR5 kits in stock at 2+ retailers on both June 19 and August 18, tracked daily throughout.

• June 19: €666.80 average
• August 18: €791.14 average +18.6%, same 112 kits throughout

This one had a sharper inflection point: flat through most of June, then a sudden +6% overnight jump on July 1 (checked individual SKUs to rule out a data glitch, it's real, looks like a manufacturer-side price change hitting multiple retailers the same day), followed by continued climbing through mid-July, then a slower steady rise since.

Methodology, for both: price is the average across whichever 2-3+ retailers carried a given product on a given day, not the single cheapest price, and not a blended average across a shifting product list, a fixed set of SKUs, verified daily, same products at the start and end of the period.

Data limitation: RAM figures are consumer DDR5 desktop kits only

Independent corroboration: German tech outlet Heise recently reported a similar ~20% GPU price increase: https://www.heise.de/news/Grafikkarten-werden-nochmals-rund-20-Prozent-teurer-11409262.html

Data source: PriceSquirrel, tracking hardware prices across 20+ EU retailers.