And yeah you know how good something is when you push it on people.
Honestly I'm kind of baffled that big tech seems to have such a long history of the opposite working in usage.
IE facebook - started off exclusive to specific colleges, gradually rolled out to all colleges, then to the general population. IMO the long timeframe of "it's out there but you can't have it", was marketing brilliance that made people demand it.
gmail - google announced it on april 1st, to make people think it wasn't even real, Did a slow gradual rollout in which a relatively small pool could get accounts, then had their existing members be able to invite others. People sold their invites on ebay and similar, the demand was through the roof for them.
Google plus. Now you'd think google having both of those examples would have done the math... Nope "Hey you already have a gmail account, we decided you should use google plus too!, Your account is there. Hey we've tweaked your youtube account to use your real name so that you can already be ready to combine it with your google plus account! Hey USE GOOGLE PLUS NOW IT'S GREAT!!!!
IMO google plus was as ahead of facebook at the time as facebook was ahead of myspace. Hell I'd still say it's prime features make it actually usable in ways facebook never became capable of (circles as a core feature was IMO was the thing to make it perfectly usable. IE every post set so you can have friends that say care about video games, or dogs, or have compatible politics etc..., and effortlessly post to that group without annoying or starting a fight with others). But it's nature of telling people what to do... was a huge drawback. MS's products are seemingly doing that even more, admitted part of it is just the automatic built in drawback of being "microsoft", I don't think anyone hears the name microsoft and thinks "this is going to be a product that I WANT to run".
But I think the bottom line is, when you are telling the users they want to use it... you've pretty much already lost.