Complete and utter nonsense propaganda. This term is an invention of the state to facilitate censorship. At this very moment Trump and his regime, and the powers behind them , are working to get people banned off all social media permanently, arrested, and/or deported for saying hateful things about the Kirk death or things they feel contributed to the environment enabling the death, using THIS EXACT LINE OF REASONING.
Remember, the moment you accept words are violence, the ruling party will determine any words they don't like are violence, and you will be oppressed. The Biden regime tried it too. Everyone has their pet cultural issues they want to see protected, but the grass roots leftists, get censored by both the big parties, so in general any victory for censorship will be a defeat for democracy and transparency.
If you push for the government or businesses to control speech, that same power will be used against you, if not by the current regime, then the next one. Freedoms once given up are incredibly hard to get back.