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Using fascist technology to fight fascism still promotes fascist technology.
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If I'm having a direct discussion with somebody, then I'll make it clear what I'm talking about, and if they engage in a conversation about ethics, I'll explain why those things are unethical.
But if I wanted to post a public message to voice my sentiment, I don't think trying to post a long explanation every time would do any good, most people would probably just skip it when they saw it's longer than a couple lines of text. So for those cases, I'd say you have to go down to the level of current discourse to engage with the masses on their terms if you want to be heard.