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Sovereignty Shopping
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You need to a) check to see where the product is made - your "Product of Canada" label does that part - you then need to b) check to see who owns the parent company. For example, Canadians love Habitant soups - Habitant soups are a) made in the US and b) owned by Campbells which is an American company so that one strikes out on two fronts.
It's not easy and requires a lot of research but as you become more and more familiar with which brands are truly Canadian (i.e. - made in Canada and owned by Canadians) it becomes easier to buy Canadian.