Spyke

Can we talk about the mushy, indistinct Google icons redesign?

Just look at this.

The previous major update to the Google apps suite removed any distinctivness and left in its wake a collection of identical 4-color blocks of barely varied shapes.

That redesign was massively panned, and with good cause. The effort to rigidly unify the design language across the entire app suite left icons that were difficult to tell apart.

This new smeary, AI-inspired design seeks to correct some of that but ends up as both a half-measure, and a whole new tier of bad design.

Consider for a moment the Gmail icon, generally regarded as among the least borked of the redesign. It calls back to the dominant red color of the original logo, but that misses the heart of the inspiration. The original logo was a piece of mail, with the distinctive M embedded. It says, "this is email, but a little different." The new logo is still just an M, which is not even the first letter of Gmail. It says, "I guess G was already taken, so here is this mushy looking M instead."

Among the worst are the new Keep icon, which barely resembles a lightbulb... if you squint. Or the Sheets logo which no longer contains a grid, but rather a lopsided X that fell over. Hardly inspiring the confidence, stability, and reliability that people expect from an app entrusted with their important data. Likewise, the slippery new Slides icon looks like what happens when you drop your carefully ordered deck.

All of the new icons look like what an LLM might output if asked to vaguely modernize the classic logos. They lack any real design clarity, instead substituting pure slop. Everything is rounded over and filled with noncommittal gradients. Worse than design by committee. This is design stripped of any human intelligence.

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I had the pleasure of designing this logo and business card for a client's pet business called Petcentric, which provides services such as dog walking and overnight care

Their work is mostly based around caring for dogs, cats, and horses. They polled their clients who floated the idea of something like a Venn Diagram that incorporates those 3 animals.

Ideally the design should also be circular that can be used for social media.

I’m available for new projects! Feel free to visit my portfolio at https://johnery.com/ or message me through email at [email protected]

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A logo I designed for an indie game studio named Foxdrift Studios

The client had a vague idea that revolved around a fox sitting on a leaf. Their next games will be more spooky in nature (in a cute and whimsical way), so they would like the design to reflect that.

I came up with a few concepts and they really liked this one, since it incorporated everything that they were looking for.

I’m available for new projects! Feel free to visit my portfolio at https://johnery.com/ or message me through email at [email protected]

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Can we talk about geometry, perception, and psychology?

So I'm kinda clueless about how geometry mixes with proportionality to come together in a style. I'm about to try to make some 3d printed molds for recycled paper and cardboard pulp to create surfaces of a box; something around the size of a shoe box. However, I don't want to be normal or boring about it. I need to be somewhat simplistic in shapes, but can be artistic in form. I want to do something with unusual edge complexity and probably several press shaped forms to create a more flowing organic design aesthetics than some plain flat edge box. I don't know where to start, or how to describe this conceptually. Some artists seem to use a lot of basic geometry as the basis of design, but these can have very different projected emotions and feel. Is there a school of thought or way to describe this better; about the subtle differences in scaling and proportions for example in the images below? Or like even more useful stuff like perhaps some named style can be fundamentally broken down by a simple rule of two that underpin it in CAD?

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Design Portfolio Critique

Hi all! I'm applying for Creative Director roles and am looking for feedback on my portfolio alexandrabisono.com.

I'm specifically looking for thoughts on how the site presents me as a self-marketing tool. So not focusing so much on each individual piece of work but more about the content in the portfolio and its presentation. What is working well and what could be improved?

I appreciate your valuable feedback!

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