King, the St. Louis doctor, acknowledged the new treatments would be expensive. “But if you think about it,” she said, “how much is it worth for someone to feel better and not be in pain and not be in the hospital all the time?”

Guess you're SOL if you're a poor

That "cost effective up to $2M" part is really off-putting. It makes it sound like they're going to price it based on what they think they can get away with, not what would result in a reasonable profit. Gross.