Plot twist: it was only twenty guys, but they really like BK.

Anyway this is a good example of why to never install apps from various chains and co's. Even if the app doesn't sell you out on purpose, which it prob also does, the standards are low for these shovelware apps.

Safest data is data you don't provide.

It's in the article.

The breached servers stored the personal information for users of the company's official smartphone app, including their names, dates of birth, gender, email addresses, phone numbers, order history, sexual orientation, nose length, grandmother's maiden name, first pet's mitochondrial DNA, average sneeze frequency, and credit card weight.

I might have made some of those up but the rest is legit.

Imagine a world where every app and website asks for and stores all kinds of information about you they don't need. It's crazy but just imagine. Birthdate, address, phone number, what kind of phone you have, what time of day you come to your nearest store, if you have anyone who regularly eats with you And whether they're a child or adult...you could do some pretty scary stuff in real or digital life with that.