Why Does a Big Mac Cost $5.69 at One Fresno Location, $6.89 at Another?
https://gvwire.com/2026/09/29/why-does-a-big-mac-cost-5-69-at-one-fresno-location-6-89-at-another/Open linkView original on piefed.socialSyndicated from the fediverse. Read and engage on the original instance.
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5 replies
They never charge based on cost only. They always charge on "How much can we get away with".
https://www.usatoday.com/story/money/food/2026/09/30/mcdonalds-is-using-ai-to-price-your-big-mac/92009802007/
They're using ai for dynamic pricing
"Cause what are you gonna do about it? Drive to the other location?"
Market rate.