Ugly. It looks like they sell over priced soap.

Damn it looks terrible. What a fucking useless endeavor, to change such a good brand

Graphic design has peaked and gone to shit.

I wonder how much was spent on just changing the font

It's just awful. Why did all design go to hell.

That's absolutely horrible.

Gosh, what's up with logo design being so bland nowadays?

This really feels like the IBM logo having white lines through it to make it easier to photo copy in the 80s.

Only now it's "the AI can't generate our logo", "well what can it generate, we'll just use that".

It's neat they're using the old petrol station logo the McLaren family ran back in the day but I dont like it as much as the one its replaced. As I saw someone else online say it just doesn't look as fast and feels less fitting.

It's giving opthalmologist/eyewear/glasses shop.

Looks more like one of those countless bland luxury brands now

Ugh, I thought we were done with this stupid trend…

Someone got paid 6 figures for this....

It honestly looks like a g

MgLaren

That'll catch Kimi lmao

I don't like it

Did no one think that maybe the old logo actually had some motion to it and also looked like a fucking racing car silhouette? All to make it look like a budget hotel chain now.

Jebuz.. it's almost as bad as the Jaguar rebrand.

First I thought how bland and corporate it looks, but then I remembered the 90s and how Newey wanted everything to be different shades of grey.

Somebody needs to get Emily Zugay onto this.

https://mclarenvalecellars.com/

Looks like some kind of designer label from the 2000s. Like Fred Perry or something.

Only F1 fans care about shit like this.