Charismatic megafauna are animal species that are large—relative to the category that they represent—with symbolic value or widespread popular appeal. They are often used by environmental activists to gain public support for environmentalist goals. In this definition, animals such as penguins or bald eagles are megafauna because they are among the largest animals within the local animal community, and they disproportionately affect their environment.

In a 2018 study, the top twenty most charismatic megafauna (first to last) are the tiger, lion, elephant, giraffe, leopard, panda, cheetah, polar bear, wolf, gorilla, chimpanzee, zebra, hippopotamus, great white shark, crocodile, dolphin, rhinoceros, brown bear, koala, and blue whale.