Spyke
buyeuropean·Buy EuropeanbyBabalugats

European clothing brands

I made a list (far from complete) using European brands, categorised by Country, and type of fashion.

I haven't finished categorising it by sportswear, outerwear, casual, or formal wear etc.

There are very likely a few mistakes, if anyone sees any mistakes and/or thinks another brand should be on the list, please let me know where they are from and I will add them.

I also have not categorised them by delivery (selected countries, EU wide, or international). It was initially just meant to be a reminder of clothing that is made in the EU, but I started categorising and now here I am.. The UK list is just massive on it's own, so may add that later, I did not include yet.

Ideally all brands will be manufactured in Europe/UK/EU, but where they require VAT on delivery in xx country etc.. I will mark them as I find out.

Legend:

  • S = Sustainable / more eco-focused and Premium
  • PR = Premium / not clearly fast fashion
  • FF = Fast fashion / less expensive (frequent trends)
  • Unisex = Men & Women etc.
  • Mixed = Men, Women and Kids

🇦🇹 Austria

🇨🇿 Czech Republic

🇩🇰 Denmark

🇪🇪 Estonia

🇫🇮 Finland

  • Varusteleka — PR — Workwear/Tactical — Mixed
  • Paapi — S — Outerwear — Women & Kids
  • Lija the Label — PR — Swimwear — Women
  • Népra — PR — Activewear — Unisex
  • Svala — S — Base layers/Thermals — Unisex
  • North Outdoor — PR — Casual/Everyday — Unisex
  • Vai-ko — S — Casual/Everyday — Unisex

🇫🇷 France

  • Octobre éditions — PR — Casual/Smart Casual — Mixed
  • Loom — PR — Casual/Everyday — Unisex
  • Seagale — S — Casual/Outerwear — Unisex
  • WeDressFair — S — Casual/Everyday — Unisex
  • Sessun — PR — Designer/Statement — Women
  • Veja — S — Footwear — Mixed
  • Decathlon — FF — Sportswear/Activewear — Mixed
  • Balbaris — S — Casual/Smart Casual — Men

🇩🇪 Germany

  • Decenio — FF — Casual/Accessories — Unisex
  • Eterna — PR — Tailoring/Smart — Men
  • Armedangels — S — Casual/Everyday — Unisex
  • Trigema — S — Activewear/Casual — Mixed
  • Hessnatur — S — Ethically-made basics (S) — Mixed
  • New Yorker — FF — Streetwear — Mixed
  • Mustang — PR — Denim/Casual — Unisex
  • Groundies — PR — Footwear — Mixed
  • Blaumann — PR — Denim/Casual — Men
  • Puma — PR — Sportswear — Mixed
  • Nordwolle — PR — Base layers/Thermals — Mixed
  • adidas — PR — Sportswear — Mixed
  • Schiesser — PR — Underwear/Loungewear/Basics — Mixed
  • Tom Tailor — FF — Casual/Everyday — Mixed
  • notjustalabel — PR — Designer/Statement — Mixed
  • Schietwetter — PR — Weatherproof — Mixed
  • Vaude — S — Activewear — Unisex
  • Wilding — PR — Footwear — Mixed
  • Noorlys — S — Activewear — Mixed

🇮🇹 Italy

  • Diadora — PR — Activewear/Footwear — Mixed
  • Superga — PR — Footwear — Mixed
  • Benetton — FF — Casual/Everyday — Mixed
  • OVS — FF — Casual/Everyday — Mixed
  • Enrico Coveri — PR — Designer/Statement — Women
  • Trussardi — PR — Tailoring/Smart — Unisex
  • Armani — PR — Designer/Statement — Mixed
  • Max Mara — PR — Outerwear — Women
  • Alcott — FF — Casual/Everyday — Unisex
  • Kappa — PR — Sportswear — Mixed
  • Terranova Style — FF — Casual/Everyday — Mixed
  • Calliope — FF — Smart/Casual — Mixed
  • Rinascimento — PR — Designer/Statement — Women
  • Salewa — PR — Activewear — Mixed

🇱🇹 Lithuania

  • Audimas — PR — Sportswear — Unisex

🇱🇺 Luxembourg

🇳🇱 Netherlands

🇳🇴 Norway

🇵🇱 Poland

  • Bytom — PR — Tailoring/Smart — Men
  • CCC — FF — Footwear/Accessories — Mixed
  • Reserved — FF — Casual/Everyday — Mixed
  • 4F — FF — Sportswear — Mixed
  • Sinsay — FF — Casual/Everyday — Mixed
  • Mohito — FF — Casual/Everyday — Women
  • Cropp — FF — Streetwear — Unisex

🇵🇹 Portugal

🇸🇮 Slovenia

  • Karibu — PR — Casual/Everyday — Unisex
  • Iglusport — PR — Outdoor/Hiking — Mixed

🇪🇸 Spain

  • TwoThirds — PR — Designer/Statement — Unisex
  • Salsa Jeans — FF — Denim/Casual Jeans — Unisex
  • Tiffosi — FF — Casual/Everyday — Unisex
  • Lanidor — FF — Casual/Everyday — Mixed
  • Velour Garments — S — Casual/Everyday — Unisex?

🇸🇪 Sweden

🇨🇭 Switzerland

  • On — PR — Sportswear — Mixed
  • Feelgrounds — PR — Sneakers — Mixed
View original on feddit.uk
95
Comments55
Kjell
lemmy.world

Here is a quite long list of different European clothing companies. Most of them produce in Europe, some of them have been mentioned before.

Denmark Shaping New Tomorrow Dilling Colorful Standard

Sweden Nudie Jeans Asket Stellar Equipment

Finland Varusteleka

Estonia Suva

France Asphalte Le Tshirt Propre Armor Lux Saint James 1083 jeans Bleuforet Le Pantalon Legaulois Jeans Atelier Tuffery Le Slip Francais Loom Berthe aux Grands Pieds Cocorico Tranquille Emile

Portugal Isto Tiffosi

Germany Manomama Trigema Merz b Schwanen Sanvt Eterna Wijld Ortovox

Spain Hookeshop Custi Mikelo Massimo Dutti

Czech Republic Tilak DirectAlpine Horsefeathers?

Neatherlands Mr Marvis

Austria Löffler

Switzerland Nikin

Ireland Aran Woollen Mills

Romania Made in Rosia Montana

Poland Cumulus

2
PromKingJosh
tarte.nuage-libre.fr

I appreciate the effort - I've actually posted something similar here myself (for wool socks, on another Lemmy account). I sometimes wonder if it would be better to contribute them to something like https://buyeuropean.fandom.com/wiki/Buy_European_Wiki or any other aggregator (wikidata?). goeuropean.org is a little too simple.

I see from the comments here that people have various preferences - doesn't do business in Russia, doesn't have residency in a tax haven, is not only based in Europe but has an European owner too etc. This could all be filterable.

2
WaxRhetorical
lemmy.world

Thanks for doing this, very useful! I'd also add Noorlys, German company manufacturing in Portugal and Turkey. They claim to be sustainability-focused, but I haven't verified that claim. I do personally like their clothes and consider them high quality though.

2
LilithElina
literature.cafe

You have some shoe brands, so what about wildling.shoes from Germany producing in Portugal? (And working with Nordwolle, already in your list.)

2
Babalugatsreply
feddit.uk

Ideally European made. If they are not made in Europe, but are a European brand, I will mark them as such, as I find out.

5
Babalugatsreply
feddit.uk

Thanks, similar to Bestseller. They have many brands under their umbrella. Will add them later today.

1
JustEnoughDucks
slrpnk.net

One of the best shoe brands:

http://mukishoes.com/ in Portugal.

Made with local manufacturers, zero drop, foot shaped shoes, comfortable, wool insoles, full leather versions of shoes that are waterproof with oiling.

AND, they have a resole program where their shoes are actually designed to last a long time (specifically the leather ones) and they will resole them for around 30 euros. That is quite an exception even for European made shoes. I haven't had to use it yet as my shoe soles still look great after 1.5 years of daily walking and office use.

4
Kjell
lemmy.world

You have mentioned under both Sweden and Denmark. The brand is Swedish but it is owned by a Danish company, does that mean it should be sorted under Denmark?

You can add some more brands

Estonia

Suva

Sweden

Stenströms - PR
Oscar Jacobson - PR
Woolpower - PR

Luxembourg

Eton - PR

Denmark

Selected Homme - FF
Jack & Jones - FF

Norway

Aclima - PR
Morris - PR

I think all these brands except for the fast fashion and Morris have production in Europe.

4
Babalugatsreply
feddit.uk

Thanks, I added them, but not sure if the Suva is the one you meant (socks) I removed Tiger of Sweden from Sweden, meant to remove it earlier

I also changed woolpower and aclima to sustainable as I will imply that is Premium anyway.

Suva

Also, says here that Eton are Swedish Eton

Selected are related to a few under the Bestseller umbrella, I will add them later Selected

It says here Morris are Swedish also Morris

2
Kjellreply
lemmy.world

I didn't know it existed several Suva brands, I meant the socks.

Eton and Morris are Swedish brands but Eton is owned by EARL GREY HOLDING SàRL which is based in Luxembourg, probably moved for tax reasons. Morris is owned by HOLTA INVEST AS which is a Norwegian private investment company. Is it supposed to be which country the brand is located in or where the owners are from?

1
Babalugatsreply
feddit.uk

Is it supposed to be which country the brand is located in or where the owners are from?

Neither really, I just wanted to remind about EU brands and was putting a list together when I started to categorise them a little.

But.

I think where they are made is slightly more important, as that is the workers that make them.

So for example a Japanese person could own the company, but started it and manufactures the items in Sweden.. But also what the company themselves declare their brand as, is just as important too I guess.

I hadn't heard of Eton, but according to the wiki page above, they are owned by EQT_AB (85%).

I know some people frown upon fast fashion which is often manufactured in other countries, and that's how I started categorising, but haven't yet marked which ones are not actually manufactured in the EU despite being considered an EU brand, but I will when they are pointed out. (I don't know which ones yet).

2
Kjellreply
lemmy.world

Completely off topic but I used allabolag.se that gets data from the quarter reports for all listed companies and that page said EARL GREY HOLDING SàRL. So I had to find out what was correct, it turns out EQT sold it one year ago.

I have a document where I have collected different clothing brands that are based in Europe, most of them are also manufacturing in Europe. I will check the countries for them and add it in a new comment if I have time during the weekend.

2
Supercrunchy
programming.dev

Let me introduce you to the Bestseller group https://bestseller.com/brands

They own most of the brands you have heard of in Europe (Only, Jack and jones, Selected, Pieces, Vero moda, etc. - Some of them are already on your list). Manufacturing of whatever you buy from them is still most likely done outside EU.

The group is privately owned, and the owner is the richest man in Denmark.

4
Babalugatsreply
feddit.uk

Thanks, stumbled upon them from another comment, and will add the ones not added later today.

2
Zwiebel
feddit.org

Decathlon? (France)

Hunkemöller (Netherlands)

Schietwetter (Germany, not produced there I think)

3
Starya67reply
lemmy.world

Decathlon sells loads of American brands, they're not really a brand.

1
Europellinore
europe.pub

Some of them I wouldn’t include or even use, because they are too eager to continue doing business in russia, thereby paying taxes to the russian state that uses 46% of their budget for their war against Europe.

https://www.pushtoleave.org/

3
Babalugatsreply
feddit.uk

Thanks. Great site, I wouldn't even attempt to create something like that 😀 This was just supposed to be a reminder of European brands. I think that site solely deals with vegan brands (I could be wrong).

2
Lantsu
sopuli.xyz

I'd like to mention Varusteleka from Finland. They used to just order all kinds of joke garbage from China in their first few years, but these days they design and make plenty of army/hiking/outdoors clothing, especially from (recycled) merino. Usually made in Lithuania.

3
Lumisal
lemmy.world

Here's some to add to the Finnish list (since for some reason only that military site keeps making the lists, which is a bit annoying because realistically most people don't wear that style:

Paapii (kids and women, made in Finland) https://www.paapiidesign.com/fi

Lija the Label (swimwear, designed in Finland, but made in Portugal, still within EU) https://liljathelabel.com/

Népra (active wear, designed in Finland, Fabric from Italy, made in Estonia, still within EU) https://www.wearnepra.com/

Svala (thermal wear, made in Finland) https://svala.com/en/shop/

North Outdoor (merino wools, these linked specifically are made in Finland) https://northoutdoor.com/en/collections/merino-wool-shirts-and-accessories-made-in-finland

Vai-ko (multiple items, made in Finland and Lithuania) https://vai-ko.com/

2
baguette
piefed.social

Bablibaris (French) which is sort of S, PR has commitments to produce around the Mediterranean and aim at producing with natural fibers.

Northern Playground a cooperative from Norway produces in the EU, uses natural fibers and offer one repair per item. Also stopped using Facebook ads and are anti-overconsumption. S, PR, and a focus on clothing that works both outdoor as well as in town.

2
Madziellereply
lemmy.dbzer0.com

Was just looking around Northern Playground's website, and I love how thet are meta free...

but..

uh, bottom of thier page links their active meta pages?

They have a photograph at the top of the website, a bunch of folks under a "meta-free" banner, yet both insta and Fb links listed at the bottom page are active?

I find this odd.

2
baguettereply
piefed.social

I agree! They talk about it in their newsletter. I didn't say they were Meta free, but not advertising there. I still consider this advertising, though. Maybe, then, they just stopped paid ads.

Update:

So, yes they clarify it in their latest newsletter on this topic.

Vi er fremdeles tilstede organisk (ikke betalt) i Meta's univers gjennom Instagram og Facebook.

I guess that's a difficult choice to make for a company.

I think the way they word it sounds like they are properly ditching Facebook, but they clarify it in the text. Sneaky, but I am willing to forgive as they are vocal about other social topics and at least try to do something against Meta (and later Google).

BTW! Completely forgot to mention they are a cooperative :).

2
Babalugatsreply
feddit.uk

Thanks, added both. I don't think there are any fast fashion brands that are also sustainable, so S (for now anyway) is to include premium by default. Hoping to eventually break down to the types of fashion (sports, outerwear, children, men, women etc.)

2
baguettereply
piefed.social

Thank you for the list :)

I guess there is something between fast fashion and premium that could be sustainable.

Now I think about it, maybe it is worth defining premium. I think the brands I posted are premium, but they are not outrages (if you consider the life time and production region) like designer brands (or whatever those are called). An idea would be to add PR+ for the latter.

1
Babalugatsreply
feddit.uk

Yep, hoping to categorise everything with more definition at some point. S are pretty much Premium and sustainable, but some PR could fall in the Fast Fashion category too, (and maybe do/will after correction).

2
P1nkman
lemmy.world

Velour Garments is spanish. Highly recommended hoodies!

2
Babalugatsreply
feddit.uk

Yep, nor is Norway. I was/am including all of Europe anyway, and hoping to update it with outside EU for tax etc. But haven't included UK purely for the size of it. Will hopefully add the UK as a separate link when done.

1
Babalugatsreply
feddit.uk

Thanks, I have a UK list that I am hoping to update, but it is MASSIVE. I think Manchester alone has over 30 so far (that I know of).

2
Babalugatsreply
feddit.uk

That I know of. It takes a lot longer than I thought too, trying to find out what style, who for and what type they are. Stupidly, I had categorised the majority of this list this today, and near the end for whatever stupid reason, I decided to stick the whole list into AI and see if it could help. It literally fucked everything up, recategorised everything wrong (hiking and outerwear for womens dresses etc.) and this idiot hadn't saved the original I have just spent the rest of the day fixing it all again manually, I am sure I have made a load of mistakes again, but working my way up from the bottom of the list (not including Finland because I had just added them), just finished Portugal. So UK is going to take FOREVER. At a guess, I would think there is more than 30 in Manchester. I haven't counted the list I have so far

This is just Manchester:

2
enbiousenvyreply
lemmy.blahaj.zone

omg 💀 good luck though on your.

As for Ick I didn't see any mention of their main office. But the website mentions clothings are sourced in EU and warehouse is in France.

But from Icky's streams, she mentions that her office is in London and at some point also mention the clothes are being produced in Portugal. But I can't find exact stream archive nor timestampt where she actually said those.

2
Babalugatsreply
feddit.uk

Does Ick consider their clothing company as UK or any other? (Tax for items bought outside the EU)

1
enbiousenvyreply
lemmy.blahaj.zone

I think it's a UK company but I'm not sure tax details. Maybe you can go to reddit r/icky (where the community is) or company's support email.

2
VeganCheesecake
lemmy.blahaj.zone

A lot of fashion brands habe headquarters on Europe. But whether there headquartered here, on the States, or elsewhere, most of them have the same BS conditions in their factories.

There's only very few brands that actually produce in Europe, or under good labour conditions elsewhere. Way more important than hq adress. Also, a lot of made in Italy stuff isn't produced under great conditions either.

From my memory/wardrobe: Armed Angels, Colourful Standard, trigema. Some others I don't remember right now.

1