He is playing 5D Chess
My favorite point in the description of this very expensive day where you work for him is:" YOU will find that Gene Simmons is very down-to-earth, funny, and knowledgeable on almost any subject." Yeah. Sounds down to earth.
Source: https://www.genesimmonsaxe.com/
No way is this a real thing
Bought all of the "Spaceballs the (procuct)" items. Crossing out the SB name and writing in Gene.