Just remembered that this was a thing.

If you don’t know who Bill Joy is, AFAIK, basically a grey beard who made vi (predecessor to vim), contributed to early BSD and founded Sun microsystems.

The actual article is paywalled. Here’s an internet archive capture (pre paywall): https://web.archive.org/web/20160107134319/https://www.wired.com/2000/04/joy-2/