The “put her in a bikini” trend began quietly at the end of last year before exploding at the start of 2026. Within days, hundreds of thousands of requests were being made to the Grok chatbot, asking it to strip the clothes from photographs of women. The fake, sexualised images were posted publicly on X, freely available for millions of people to inspect.

Relatively tame requests by X users to alter photographs to show women in bikinis, rapidly evolved during the first week of the year, hour by hour, into increasingly explicit demands for women to be dressed in transparent bikinis, then in bikinis made of dental floss, placed in sexualised positions, and made to bend over so their genitals were visible. By 8 January as many as 6,000 bikini demands were being made to the chatbot every hour, according to analysis conducted for the Guardian.

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