We could always "stop having pointless arguments about it".

Some people enjoy normal, and some people enjoy inverted. Most people have a strong preference.

There needs to be an option for it in the controls. End of story.

And yes, I read the article. It just says that people have preferences. It does some weird hand-wavey "science" to say that it's in their brain (of course it is) and not something they learned. Well, either way, it's in their brain now. This "science" says nothing about where they learned the preference, or if it was innate. It's a pointless article.