Warners Reverses Course: Changes Max’s Name Back to HBO Max
https://www.hollywoodreporter.com/business/digital/max-name-change-hbo-max-upfronts-1236216616/Open linkView original on lemmy.worldhttps://www.hollywoodreporter.com/business/digital/max-name-change-hbo-max-upfronts-1236216616/Open linkView original on lemmy.world
How many times have HBO changed their flagship product(s) names now? Seems like they do this every 6-12 months.
Perhaps they should change their CEO.
Yeah it’s moronic management of one of the most highly regarded brands
Extremely regarded
They do it to manipulate contracts and rights usage.
I don't remember the details, I just remember reading about it years ago.
Every time they change their name, they are able to change contracts, business arrangements and rights usage .... if their business model isn't working, they shut everything down, cancel things that they can, renegotiate contacts and restart everything in better terms for them ..... then once that doesn't work, then they change again.
Probably a good move but just proves that middle and upper management are useless. Just idiots playing each other in chess.
snip snap snap snap. do you know the toll 6 [HBO name changes] has on a person, jan?
Do you think they can undo the move that removed a ton of animation from HBO Max? I never got around to watching Infinity Train when it was on there.
Joke's on them, I never stopped calling it HBO Max anyways. Or I called it "HBO... Max... Whatever it's called now."
I KNEW it was fucking stupid!
When I heard The Pitt was on Max I assumed it was Cinemax’s streaming platform
Cool, now reverse course on the Final Space decision and bring it back >:(