Not just for kids: Goldfish crackers announces name change to appeal to adult snackers
cross-posted from: https://real.lemmy.fan/post/7604429
Marketing majors stay fed and housed for another year.
https://www.usatoday.com/story/money/food/2024/10/23/goldfish-chilean-sea-bass/75786004007/Open linkView original on real.lemmy.fan226
Comments75
They're temporarily renaming them "Chilean Sea Bass Crackers".
I thought you were joking. How is this not the Onion?
It's nottheonion 🙃
Edit: also it's marketing! It works. It got us talking about a snack product that no one ever talks about. We're doing it right now.
i was just talking about goldfish two days ago
I was just talking about Goldfish an hour ago when I got some Goldfish for me and my kid.
I was just talking about Chilean Sea Bass and how much I detest fish in general!
This new name puts me off.
Unfortunately thinking about them dredges up memories of the taste of cardboard. So I will not be buying them.
And while I hate that, it isn't going to result in me buying any of said shit tier snack
For one week. And they can only be bought online.
Well, it's clear they've spared no expense.
Thank you.
"Chilean Sea Bass? Ok, The Onion is losing their touch. Yes, it's absurd, but it's unrealistic. This wouldn't happen in real life."
........wait, what?
It’s the same as when IHOP renamed themselves the International House of Burgers to promote their stupid burger menu then immediately changed back.
I’d love to know how much stunts like this actually convince anyone to consciously or unconsciously purchase more of whatever the marketing team is being paid to promote (I’m guessing nowhere near enough to cover their salaries and the stunt itself).
How much did the stunt really cost though? A couple articles and swapping out some labels can't be that much.
Being honest, probably not much, but the amount isn’t zero. I guess I’m just not seeing how creating any kind of brand confusion helps an established brand like goldfish when people will just forget about this kind of thing almost immediately.
Shorter version, you’re right that it isn’t a large expenditure, but god, it’s so dumb.
And people say advertising dont work
https://www.allthingsnature.org/is-chilean-sea-bass-endangered.htm
They changed the name to something which is morally not cool to eat.
Did they put an an "AI" in charge of marketing?
It's intentionally stupid, which is why it's not a permanent change.
They just want people to talk about it, send pictures of it to their friends, etc, and be an avenue for reminding people that goldfish crackers exist.
morals never effected most peoples eating habits, honestly I wouldn't be surprised if the average American would eat homosapien if it was properly prepared.
We've all thought about it.
As a millennial, I'm going to just not buy goldfish crackers for awhile because this is dumb.
But also I haven't been buying them because I'm on a diet and I could eat an entire gallon container in one sitting if left to my own devices.
How many millions did they pay to some yuppie marketing firm to come up with this jack-assery.
I knew it!
just a marketing stunt. but watch, when 'goldfish' come back into the stores afterwords.. they're in smaller packages.
According to another comment, the sea bass version will only be for sale online. There will be no coming back to stores, normal goldfish won't be leaving stores at all.
"due to the rising cost of gold and Covid impacts..."
Who here actually thinks "goldfish? That's for kids."
The duck is wrong with goldfish?? Someone shoot the marketing manager for this idea
Likely the same one who pitched the grapist
Probably whitest kids you know
How does this appeal to people? I like goldfish the same. Though Whales are cheaper and taste okie.
Well I don't even like goldfish crackers but if I can I will buy some for other people. That name makes them the perfect guest offering
It's marketing stunt to get attention.
Hear that everyone? Hunt for whales!
Aw man, no Patagonian Toothfish crackers. Again!
How do these dumbass decisions keep getting made? That is the most recognizable fish cracker out there. Are they looking to Musk for ideas? Fire your marketing team, they're blowing your budget on cocaine.
It’s just a marketing joke like iHop did a few years ago
A shocking amount of publications are not mentioning its for a limited time. Maybe I missed it in this article.
We buy a lot of goldfish in this house. More than most people reading this, I can just about guarantee it.
Please allow me to remind everyone that even Goldfish has gone the shrinkflation route. Maybe if their sales are dipping it's because of their anti-consumer practices.
Not only did the price we paid go up in recent years, but also they changed the size of the large cartons from 30 oz to 27.3 oz.
Quarterly profit margins demand YOUR sacrifice.
This is the type of announcement you'd expect to hear on April 1st. 🤔
*Advert
This is fish the they chose?
If I had to choose between adult and child vibes I’d say this fish leans adult
This fish fucks!
Adults already have cheez-its though
Often imitated but never duplicated.
Do they still taste like sad, slightly burnt air?
No, now they taste that sad slightly burnt air with a tablespoon of salt.
Are they at least ill-tempered?
Chilean Mutant Sea Bass Crackers
They could at least strap a frickin laser beam on their head
Elon Musk didn't buy the company did he? This is the dumbest business decision since he changed Twitter's name to X.
Or did someone just post their April fool's joke way too late?
i present Y, the new goldfish. The offical snack of X for all my smoothbrain followers
Im glad their marketing department still does drugs. Makes life less boring.
I had to check to make sure that this was not an old April Fools Day joke article.
Slightly off topic, but my favorite April Fools will always be Google changing its name to Topeka and the city of Topeka, Kansas changing its name to Google.
Mostly because I was a teenager and totally bought it.
As far as I know, it's hot in Topeka
The onion?
No.
April fools article?
No.
Did Elon Musk buy the company?
No.
Then I don't understand. Make it make sense!
Marketing gimmick. It's only for a week and only available online.
been a goldfish fan for years. change the name all you want. dont fuck with the product
I'm trying to wrap my head around not wanting changes to shitty orange crackers
just dont buy/eat them. best way to keep them away from you
A sea bass? No, wait - it's at least a C+!
Throws 400 bells at you.
If I saw the new and old bags next to each other, I probably wouldn't even notice the difference before reading this headline lol. It's basically the same.
I'm an elder millennial and I have had absolutely no problem buying goldfish into adulthood. With this change, i'll inevitably be calling them Chilly SeeBas, so idk how much more adult they're going for in my demographic
What? It's a funny reference to Jurassic Park!
Article from 6 months from now:
"Cracker maker Pepperidge Farms filed for a motion to dismiss the class action lawsuit brought against the company by buyers of its 'Chilean Sea Bass Crackers' and the FDA, and the FTC. The crackers contained zero Chilean Sea Bass putting the company's actions clearly in the area of False Advertising and Fraud. When reached for comment the spokesperson for Pepperidge Farms responded 'Its just a prank, bro!'"
Baked Chilean Sea Bass crackers sounds dank as fuck.
Is this a ploy to bankrupt the company?
Spared no expense.
Also not April 1 as far as I know. Do companies want a second day in October for a second round of jokes?
Part of a full and complete dinner - Kellogg's CEO