I see your confusion. The ad copy gives you the impression that it is selling the display, but what I really want is that amazing AI-enabled hover-mouse that doesn't need to be on a table to be used.
The marketing is "get them to stare at our ad for more than 2 seconds, and maybe get some people to post it around for free as 'content'." Looks like it worked perfectly.
It’s not about wanting to buy it. It’s about recognizing the logo and trusting it when you see it.
Quick without cheating by looking at the image, what does the product logo look like?
If you don’t know, that means they successfully bypassed your conscious mind while presenting it. Bypassing the conscious mind, ie your attention, it allows them to introduce elements that are stored in your mind separately from the disjointed/unpleasant ad experience.
So when you come across this product in the future, it won’t be “this is that brand with the ugly ad”. It will be “this is that brand I recognize”.
Reality could be that this works in about 10% of cases in 30% of people. Still a measurable positive. Still causing negative ads and meaningless ads everywhere.
Any time you see stuff about the "accessing the unconscious" assume it's BS until otherwise proven. That being said, brand recognition is a real thing that gets worried about, and passive absorption of it might be the idea here. There's two logos and they're both right in the center.
Ah, the HP Omen that uses mostly standard components and might be decent but has a coked up marketing team that makes me trust the brand by driving me insane.
It’s actually a good ad, though I question the setting for a young woman. She is so immersed by the display, the room she is in has faded away and become whatever game she is playing. That’s why there is no computer desk.
I agree. It's clever, given the theme of escapism - at a glance it's a pic of someone using a monitor, but the more you look, the more things are weird or uncanny. And yet she is so engrossed, she doesn't know (or care).
Took me a while to spot that the outside is rotated 90 degrees!
I realize the geometry predicts some optimal spot for viewing the curve but that just is a mathematical ideal not a real world necessity. If it was then everyone who has ever watched a flat screen would be like “omg I feel like I’m too close because I’m not watching from infinity.” I have a 35” monitor with 1800R and it is very pleasant in a normal desktop setting. I looked into 1000R screens since I like to sit fairly close and the curve felt so extreme that it was a major distraction no matter which distance I sat at.
I guess I’m saying that the curvature is very much a personal preference thing and if people can tolerate a flat screen they can also tolerate a curve that isn’t meeting some mathematical ideal.
I see your confusion. The ad copy gives you the impression that it is selling the display, but what I really want is that amazing AI-enabled hover-mouse that doesn't need to be on a table to be used.
The marketing is "get them to stare at our ad for more than 2 seconds, and maybe get some people to post it around for free as 'content'." Looks like it worked perfectly.
Yeah but I still don’t want to buy it lol
It’s not about wanting to buy it. It’s about recognizing the logo and trusting it when you see it.
Quick without cheating by looking at the image, what does the product logo look like?
If you don’t know, that means they successfully bypassed your conscious mind while presenting it. Bypassing the conscious mind, ie your attention, it allows them to introduce elements that are stored in your mind separately from the disjointed/unpleasant ad experience.
So when you come across this product in the future, it won’t be “this is that brand with the ugly ad”. It will be “this is that brand I recognize”.
Reality could be that this works in about 10% of cases in 30% of people. Still a measurable positive. Still causing negative ads and meaningless ads everywhere.
Quick, without looking it up, how many days ate there in a Saturn year?
If you don't know, they have successfully bypassed your conscious mind.
Sometimes an ad so shitty that you can't even remember neither logo nor the brand is just a shitty ad.
Any time you see stuff about the "accessing the unconscious" assume it's BS until otherwise proven. That being said, brand recognition is a real thing that gets worried about, and passive absorption of it might be the idea here. There's two logos and they're both right in the center.
Ah, the HP Omen that uses mostly standard components and might be decent but has a coked up marketing team that makes me trust the brand by driving me insane.
Gotcha.
Nobody actually trusts HP anymore do they? They've been selling trash for 20 years now.
Looks like AI crap to me
That's actually really smart, if so. Grudging respect to the ad men.
What's so confusing? Is it the hand holding the laptop, the foot holding up the monitor, the face down cupboard? I'm sure there's more.
It’s not the cupboard, it’s the whole world that’s on its side, look at the clouds lmao
Well I wasn't expecting it to go deeper but....
Why is the person with the monitor and laptop glued to their limbs upsidedown?
Everything is sideways at HP, this is normal
Even if you tilt the picture so the world outside is right-side-up, the cabinets are still not right
Why not? They're probably drawers, not doors
That is a B21FH if I ever saw one
edit: nah you’re right it’s a 2DB
I have no idea what you're saying
The vertical horizon!
It's everything you want? Everything you need? Everything inside of you that you wish you could be?
The hand and foot are in green screen material so I think someone was supposed to photoshop them out?
Then the background is rotated 90°...
They’re just leaning really hard into the “Escapism” theme.
The question is why is the theme escapism?
Using a wired mouse without a desk!
The design is very human.
Oh! I miss those. They genuinely entertained me for a good while.
This confusing nonsense is why our firm shifted the entire marketing budget to hypnotoad endorsements.
All glory to the hypno toad!
You can't escape...
It’s actually a good ad, though I question the setting for a young woman. She is so immersed by the display, the room she is in has faded away and become whatever game she is playing. That’s why there is no computer desk.
I agree. It's clever, given the theme of escapism - at a glance it's a pic of someone using a monitor, but the more you look, the more things are weird or uncanny. And yet she is so engrossed, she doesn't know (or care).
Took me a while to spot that the outside is rotated 90 degrees!
The "desk" appears to be random limbs of other humans. Also, it looks like her game then is somehow taking place in a kitchen that's on its side?
Playing the Sims, immersive Sims
Said like somebody who doesn't know that using two keyboards allows you to hack twice as fast. Same logic here.
What that gotta do with someone's foot holding up the monitor and clouds on the ground though?? 🤔
Everything is disjointed, confused, altered - except for the monitor.
![email protected]
An arm holding up the laptop and a foot holding up the display
She's trying to move the cursor by moving the mouse on air.
Makes sense.
At least the model looks about as confused as the rest of us lol
She's focussing deeply on using Windows' On-screen keyboard
Your computer has been infected by a pornographic virus. You have 25 seconds to close all 517 popups using the office’s deadliest mouse.
1500R? So, like, you need to sit 4.5 feet away for the curve to make sense?
I don’t think that’s true at all.
I realize the geometry predicts some optimal spot for viewing the curve but that just is a mathematical ideal not a real world necessity. If it was then everyone who has ever watched a flat screen would be like “omg I feel like I’m too close because I’m not watching from infinity.” I have a 35” monitor with 1800R and it is very pleasant in a normal desktop setting. I looked into 1000R screens since I like to sit fairly close and the curve felt so extreme that it was a major distraction no matter which distance I sat at.
I guess I’m saying that the curvature is very much a personal preference thing and if people can tolerate a flat screen they can also tolerate a curve that isn’t meeting some mathematical ideal.
That mouse has nowhere to rest it, and that bothers me.
Yes, I know.
That’s why you hire a green guy to act as a desk.
Floating mouse, apparently it still works.
This looks like a weird combination of 2020 Design and Space Engineers to me
Ouch! Ma neck!
Just wait until you see what she's sitting on. ( ͡° ͜ʖ ͡°)