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AI voice over in early trailers

This may be out there already, but it seems like I have seen multiple teaser trailers (including Trailer 1 for Gladiator 2) that seem to have terrible writing and terrible voice overs that sound like AI.

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11 replies

mander.xyz

There is no Gladiator 2 trailer? They are all fan made as far as i can tell lmfao of course they use AI

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koberulzreply
lemmy.ml

"Enshittification" has an actual meaning, and this isn't it.

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koberulzreply
lemmy.ml

Enshittification is a specific business model, not just "things becoming shit".

3

No? Words mean things. Enshittification is a deliberately driven business model, you're using it to describe random happenings.

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lemmy.world

Trailer editor here. So AI voiceover is currently being used in the trailers industry, but it is never left in the final product. It's always temporary. Trailers go through lots of iterations between the agencies that cut them, the studios that order them, and sometimes the creatives who produce the films or series. In all the revisions, it's very common for copy (graphical text), VO, and dialogue to change constantly, which means we need to put in placeholders to quickly turnaround the next edit. Before AI, we would simply have someone in the office who has a nice deep voice to record temporary VO. Once the cut is "locked" by the client, professional VO reading is ordered and recorded to replace anything temporary. AI VO just saves a little bit of time, but it is not putting anyone out of a job in this field (yet). Speaking just from my experience, I don't see that changing any time soon. We do lots of business with the same freelance VO artists all the time and I don't see any interest on our side replacing them with a robot voice.

2

On Blinkist, I keep finding books read by AI voice. They are replacing all their human workers. So I cancelled.

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AI voice over in early trailers | Spyke