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The new Starbucks Siren system that will make an additional $900m a year
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The new Starbucks Siren system that will make an additional $900m a year

The new Starbucks Siren system that will make an additional $900m a yearhttps://stories.starbucks.com/stories/2022/recipe-for-reinvention-starbucks-unveils-innovations-for-better-customer-barista-experiences/Open link

Apparantly mathematical wizards have worked out that if each Starbucks store served just 5 extra customers per day, the company would rake in an additional ~$900m per year. What the actual hecking hell.

To make this possible, Starbucks is pouring $450m into developing a revolutionary bar setup known as the Siren System. This new setup optimizes the placement of essential ingredients like dairy, pumps, caffeine, and ice, making the brewing process a whole lot more streamlined and faster.

Let's take the case of a popular beverage like the Mocha Frappuccino

Under the current system, it takes 16 steps and 87 seconds to serve With the Siren System, it will be 14 steps and a quick 36 seconds.

Now, with an estimated 383 billion potential drink combinations at Starbucks, it's no wonder that the wait time has shot up to an average of 5 minutes. However, all this complexity isn't just to annoy you with the wait. Starbucks is willing to put in the extra work because all these "extras" in your cup contribute a whopping $1B per year...

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khontis avatar
@khontis

I'm gonna call it now:

This new system won't work in 75% of already established stores due to layout constraints (walls, plugs, counterspace... general things that can't feasibly be moved without an entire inside revamp)

15% of stores currently established that CAN use it will either give up on or undo the changes because their older system worked better than this one does.

Another 10% are understaffed and thus lack the manpower for proper efficency

And of course the big thing: Starbucks seems to fail to realize at least 35% of their stores that they want the extra customers won't get them because you can change around the inside of a store all you want but it won't change the fact you don't have 5 extra customers to make that jump.

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