Threads/Insta is gonna destroy them, just like FB killed MySpace.

Muskrat might just be the dumbest motherfucker on the planet. Twitter wasn't just "a brand", it was so ubiquitous that "tweet/tweeting" was added to the Oxford dictionary ten frigging years ago. This is like Kleenex changing their name to X-tissue.

At this point, I feel like it comes down to two possibilities:

1. He's an edgelord narcissist manchild who's been obsessed with branding things as "X" for 30 years and thinks he can pull this off.

2. The Saudis (and possibly others) gave him a bunch of money with no expectation of getting a return because they want him to burn it to the ground and prevent another Arab Spring type event.