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It should not be about making as much money as possible, it should be about building a great product. Sure, you have to pay the bills, but sadly the way capatalism influences business makes that it can't exist and do fine, no it has to be amazing and be constantly growing.
What is the point? Like, an app such as Twitter imo should operate more like a public good, as a library does. Side effect would also be that billionaires will be too bored to care at all, so that's great.