The beef industry is no stranger to creating problems and promoting things that come back to hurt the industry. See how they actively try to downplay beef's green house emissions and that beef and meat consumption needs to go down for climate change. Climate change has then in turn lead to drought that has reduced ability to raise cattle

The US beef industry is creating an army of influencers and citizen activists to help amplify a message that will be key to its future success: that you shouldn’t be too worried about the growing attention around the environmental impacts of its production.

In particular, it would like you not to be especially concerned about how meat consumption needs to be reduced if we are to avoid the most violently disruptive forms of planetary heating (even if all fossil fuel use ended tomorrow).

https://www.theguardian.com/environment/2023/may/03/beef-industry-public-relations-messaging-machine

much of the U.S. faced a drought for much of 2020-2023. This made it more difficult to grow the plants and food that are used to feed cattle; as a result, cattle feed prices rose during that time, and many cattle farmers opted to either reduce or simply not increase their herd size in response to what was effectively an increase in their input costs.

Although drought is a naturally occurring phenomenon, it’s also exacerbated by global warming. This is relevant because beef production itself is a significant driver of global warming, due to the massive amounts of land used for feed crops and pasture, as well as the methane cattle emit as part of their digestive process.

[...]

All of this is as ironic as it is unsustainable: The process of raising cattle for beef is, itself, making it more difficult to raise cattle for beef.

https://sentientmedia.org/higher-beef-prices-arent-good-news-for-climate-change/

Smh not even causing 80% of Amazon deforestation like a real beef farmer

For a savory crepe that'd probably work. For a sweet one I'd assume a neutral oil would be more ideal

You don't think the industry cares about the impact of photos like this one from the article? 99% of people outside of the industry have no idea of the scale of the industry or that calf hutches even exist

People have a very idealistic view of what goes on in any portion of animal agriculture

One very recent study (Ventura et al., 2016), involving face-to-face interviews with 50 members of the Canadian public that had little or no experience with dairy farming, highlighted zero-grazing and cow-calf separation as particularly contentious for the participants. In fact, attitudes regarding the welfare of cattle on dairy farms, which were initially primarily positive, declined after the participants visited a dairy farm.

https://www.journalofdairyscience.org/article/S0022-0302(17)30193-5/fulltext

The meat, dairy, etc. industry are horrifying all around the world. Some countries are just better at playing it down than others

There are more than 1,000 US-style mega-farms in England, Wales and Northern Ireland, including some holding as many as a million animals

https://www.theguardian.com/environment/2022/aug/18/uk-has-more-than-1000-livestock-mega-farms-investigation-reveals

Both for the non-human animals as well as the workers

Revealed: exploitation of meat plant workers rife across UK and Europe

https://www.theguardian.com/environment/2021/sep/28/revealed-exploitation-of-meat-plant-workers-rife-across-uk-and-europe

Together, poultry slaughtering and processing companies reported more severe injuries to the US Occupational Safety and Health Administration (OSHA) than many industries that are popularly recognized as hazardous, such as sawmills, industrial building construction, and oil and gas well drilling

https://www.hrw.org/report/2019/09/04/when-were-dead-and-buried-our-bones-will-keep-hurting/workers-rights-under-threat

Related: The infectious disease trap of animal agriculture

Infectious diseases originating from animals (zoonotic diseases) have emerged following deforestation from agriculture. Agriculture can reduce its land use through intensification, i.e., improving resource use efficiency. However, intensive management often confines animals and their wastes, which also fosters disease emergence. Therefore, rising demand for animal-sourced foods creates a “trap” of zoonotic disease risks: extensive land use on one hand or intensive animal management on the other

I think there must be some other issue since the original site actually loads without JS, or at least it does for me when I tested it. The archive one doesn't of course

As an aside: not sure this a good comparison because veganism is not about the effects on oneself, it's about the effects from animal agriculture on non-human animals and society

Aside to the aside: vegan BBQ is also quite good as BBQ sauce itself is almost always vegan

Huh, strange it loads for me

Can try looking at an archived of it instead https://archive.is/MtYYw

The lawsuit is asking the court to order the Trump administration to withdraw the advice and forbid government agencies from using them in any future decisions while they develop new guidelines in compliance with the Federal Advisory Committee Act (FACA), as has been the longstanding practice.

The previous somewhat more independent commission had reports that encourage more plant-based proteins over animal-based proteins. Not that we'll necessarily get a commission like that

The industry cares a lot about its image in general. For instance the beef industry has a dedicated team watching social media for beef related conversations online 24/7

Using checkoff money, NCBA has developed what it has called a “Digital Command Center” – a sophisticated online monitoring system that tracks media outlets and social media for more than 200 beef-related topics. Hosted in Denver in a space that “looks like a military operations center combined with the TV section at an electronics retailer”, according to a recent Cattlemen’s Beef Board mailer sent to ranchers, the command center alerts members of NCBA’s issues management and media relations team whenever stories or online chatter rise above a certain threshold. It’s staffed 24 hours a day, 7 days a week, with personnel redundancies built in to make sure someone’s always watching.

Inside big beef’s climate messaging machine: confuse, defend and downplay

This industry is so horrifying that the current state is them trying to hide what they used to say in the open. Some quotes of the past are unthinkable to say aloud today, despite the industry very much still thinking that way

National Hog Farmer 1976

"Forget the pig is an animal. Treat him just like a machine in a factory. Schedule treatments like you would lubrication. Breeding season is the first step in an assembly line. And marketing like the delivery of finished goods"

March 1978’s National Hog Farmer

"The breeding sow should be thought of, and treated as, a valuable piece of machinery whose function is to pump out baby pigs like a sausage machine."

https://www.currentaffairs.org/news/2022/08/forget-they-are-an-animal

Can try other archives to see the site. Original site seems to load without Javascript for me (not archive.is) so I am not sure what the issue is

https://ghostarchive.org/archive/ZF2td

https://megalodon.jp/2026-0821-2054-09/https://www.greenqueen.com.hk:443/us-dietary-guidelines-trump-administration-lawsuit-meat-dairy-influence/

Per capita consumption of animal products have risen significantly over the past few decades. There is not much getting around that the consumption levels need to change

Even if 0 new people were born starting this instance, there will still be large populations for decades to come

Significantly harder to achieve a ban of all advertising, but I do agree that companies would just skirt a law like this anyway they can. I think what Amsterdam has done is a better model (just banning ads for meat entirely)

Indeed, around 1% of free-range are actually on pasture, but fully pasture-based systems are also significantly worse on resource and land efficiency, so the stats are worse for pasture systems. They also require an increase in the number of chickens

There is really not an at scale way to get there. Production and consumption levels of animal products have to go down

Copying my comment from earlier in this thread:

Per capita consumption of animal products have risen significantly over the past few decades. Even if 0 new people were born starting this instance, there will still be large populations for decades to come

Should we just sit around waiting for decades for a population to decrease to eventually happen and let the environment burn in the meantime?

The problem is much more than how things are produced, it's what you produce in the first place. There is no way to do things at scale that does not turn into factory farming or make the environmental impacts even worse. This whole study talks about even some tiny changes making the emissions significantly higher

Per capita production levels and thus consumption levels have to change if we want a better world

Deleted my response before your edit since I misunderstood what you were saying

Headline undersells how he did this during the 90's during the Don't Ask Don't Tell era. Was not nearly as socially or politically acceptable then as it is now in the US to do that

They are being suppressed in media coverage, but there are people protesting. Media coverage paints a false picture that no one in the US is fighting back

Here's one from today with 1000 people in Boise, Idaho

Here's a super incomplete timeline with just a handful of the nationwide protests. I'm missing a lot, I'm just showing your the photos I had from recent memory

8 days ago there were national protest for science funding cuts. Here's the main one in DC

11 days ago there were nationwide protests in all 50 US state capitols + DC + Many cities within those states. This was part of the 50501 movement

Portland, Oregon

Monroe, Wisconsin

San Fransisco, California

Albany, New York

Raleigh, North Carolina

Richmond, Virginia

Austin, Texas

Protests Outside Fox News in New York City

16 days ago there were large protest in the Iowa Statehouse

19 days ago, a protest in Cherry Hill, New Jersy outside Tesla Showroom as part of a nationwide movement protesting Telsas. There have been tons more than just this one and these happen basically every day

21 days ago, large protests in DC for Ukraine aid

And so on. There's a lot more going on than just this