This is set to retire at the end of the year and will likely be sought after from there. Not a bad price if you were considering it.

I've come across a few posts detailing a handful of sets that are discounted between 30%-50% at b&m Target stores. Unfortunately brickseek isn't reliable for Target anymore, and the app doesn't help much either so you're best heading in store to check them out. Examples I've seen:

31132 Viking Ship - 50% @ $59.99

60321 City Fire - 50% @ $49.99

75573 Avatar Site 26 - 50% @ $49.99

41717 Friends Mia's Wildlife Rescue - 50% @ $24.99