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switching from one corporation to another isn't rebellion, it's what capitalism does what it does best, which is selling us the idea of rebellion
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The video is basically saying: don’t force yourself to switch from your Kindle. If you don’t already own an e-ink device and really need one, of course don't buy kindle! What really stuck with me is how the video points out that ethical consumerism is kind of impossible to achieve. I really want to argue with that but honestly I can’t.
So the solution is not throw away your kindle, but political and social activism.