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Rule 2 Clarifications and New Rule proposal
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Thank you for thoughtful engagement!
I think that becomes even more problematic. Why is it better that I shill for a company I'm getting kickbacks from (some VPN providers excel at this game) rather than one I'm responsible for? Besides, this just lead to submarining ("viral marketing" is an entire industry!) and people pretending to "have just stumbled across this project, what do you guys think?" or being "just a happy customer".. And to some extent t becomes a game of social status, where well-connected people can just ask their friends to post on their behalf.
Judge the message and topic, not the messenger (as long as they are human acting in good faith and not "written with help by AI", obv).
Besides of those issues, my personal preference would be to keep the focus on self-hosting. So talk of hardware or shipped software might be on-topic but not service providers. There are plenty of places to discuss cloud-hosting, VPNs, which PaaS is best, or whatnot.
And I would actually be much more interested in seeing a post from a founder talking about things their company is doing relevant to self-hosters, vs yet another post of "which provider is best right now and what do you use?" or "Company X currently has a sale/launched product Y".
While it might filter out some good stuff, I would be all for a ban of any promotion of commercial or proprietary products and services alltogether but allow for self-hostable and in particular FLOSS stuff (where I guess some carve-out or clever formulation could be made to allow for commercial but self-hostable software - either stance on that one seems fine to me).