It's been some time but I am wondering what is the current practice and preparedness by data engineers dealing with user tracking data. How many have already moved to server side tracking?

What needs to be added for 2023

Fellow data engineers, looking forward to your contribution/participation to the communiy. If you want to help in managing the community, get in touch to join the team

With recent GA4 migration, my friends are exploring better ways to integrate various essential website scripts(e.g. product analytics, crash reporting, advertising, customer engagement, etc.). Google Tag Manager (GTM) is one solution.

RudderStack is a mature Open-Source alternative to GTM that can be self-hosted and has similar functionality i.e. load various product scripts without changing code and send events to desired destinations

Top 5 reasons to replace GTM with RudderStack

• You get full-control of your customer data while making the site/app load faster as you don't have to load multiple scripts
• As you can load and manage scripts via a central dashboard, it becomes easy, quick, and less error prone to replace any particular script with its alternative e.g. replacing Google Analytics (GA) with GA4 or Mixpanel
• It is OSS and not owned by Google
• Tranformations: Transform the events(using your own JS/python code) the way you want before reaching the destination e.g. remove personally identifiable information, enrich event data with some 3rd party information
• Can send customer data from website and mobile apps(using RudderStack SDKs) to warehouses(Postgres, S3, Redshift, Sbowflake, Bigquery, etc.) and 200+ destinations

More details on GitHub repository - https://github.com/rudderlabs/rudder-server

Ask me anything

This week's issue of newsletter - #OpenSourceDiscovery  covered… ntfy.sh

A simple HTTP-based pub-sub service to send notifications to your phone or desktop via scripts from any computer

📺 Demo: https://docs.ntfy.sh 

👨‍💻 Source: https://github.com/binwiederhier/ntfy 

🛠 Stack: Go, Javascript, FCM, Amazon SES, UnifiedPush

👑 Author: Philipp C. Heckel

🛡 License: GPLv2

💖 What I like:

• Easy self-hosting thanks to plenty of installation options and minimal configurations required to get started
• Ability to attach files to notifications enables a huge number of use cases for this service

👎 What I dislike:

• Good for personal use case (when I as an end-user want to get notifications) but better tools are available for developer use case (when I want to send notifications from my app to users at scale)

Note: This is a summary of this full post

What are your thoughts?