Spyke

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Data Shows Most Switch Owners Are Women, Gamers React Poorly

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Unfortunately, most of the gaming communities I looked (4chan, gamefaqs, reddit, twitter) at had a significant portion of the comments refusing to believe it. Some were able to believe the switch data thanks to games like Animal Crossing and Zelda but significant amount thought these stats were from moms buying stuff for kids. But I will say there were plenty of comments pushing back against that.

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Data Shows Most Switch Owners Are Women, Gamers React Poorly

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His company were the ones that did the survey, so I'd think it's likely that he's reporting it accurately. I wasn't able to find the data set for any of his company's surveys (I assume youd have to pay for it) but I did find this: https://www.statista.com/statistics/232383/gender-split-of-us-computer-and-video-gamers/ and this https://www.pewresearch.org/short-reads/2017/09/11/younger-men-play-video-games-but-so-do-a-diverse-group-of-other-americans/. Those two articles show that while men are more likely to play games, women are still playing them a lot, particularly young women. So Circana's player pulse survey, assuming it is being represented correctly isn't out of line with other research done on this topic. The gamers upset about this seem to just be out of touch.

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Data Shows Most Switch Owners Are Women, Gamers React Poorly

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I am saying he is reporting the data his company gives him correctly not that there aren't problems with the methodology. But even if there are issues with the methods here, Nintendo and Sony are reporting similar data as have previously done polls on the matter. And let's be completely honest here. They're most likely questioning the data because it doesn't agree with their anecdotal experiences talking to women. And this is likely because women are playing much different games than they are.

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