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Your help needed: PhD research on why people choose to self-host

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That’s a very valid concern, and you’re absolutely right to bring it up.

One existing study that surveyed the general population found that about 8.4% of respondents were self-hosting users, which means that in order to get enough self-hosters from the general population for meaningful analysis, we’d need a very large sample.

Unfortunately, we don’t have the funding or resources to conduct such large-scale research through a representative panel or agency. That’s why this study is focusing on communities where self-hosting is already discussed, like this one.

That said, we’re definitely aware of this limitation, and we’re also sharing the survey in broader, more general-interest online communities where we expect non-self-hosters (or people unfamiliar with the concept) to be more present. This will allow us to include comparisons between the two groups in the analysis.

Really appreciate your thoughtful comment — thanks!

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Your help needed: PhD research on why people choose to self-host

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Thanks for the comment — that’s a valid observation, and I understand how the wording might feel a bit awkward.

Just to clarify: the statement comes from a standardized construct called Subjective Norms, and follows the phrasing from the paper "A Theoretical Extension of the Technology Acceptance Model" by Venkatesh & Davis (2000).

For all independent variables in the survey, we relied on validated scales and established practices from prior scientific research, to ensure consistency and reliability. That said, I really appreciate your feedback. :)

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Thank you for completing the survey and for your thoughtful feedback. The similarity between some questions is intentional and follows common scientific practice when measuring complex or abstract concepts. Using multiple, slightly varied items that target the same construct increases the reliability and validity of the data by capturing subtle nuances and reducing the influence of random response variation. While your suggestion to show only a subset of such items through adaptive platforms is valid and worth exploring, fixed item sets are generally preferred in research settings to ensure consistent and robust measurement. We appreciate your input and will consider it in future survey design improvements.

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Thanks for the comment: that’s a really good point to raise.

Just to clarify: the statement "I use self-hosted services in the following categories as much as possible" is meant to reflect how fully you make use of self-hosted solutions in each area. A response like “Strongly agree” would indicate that you actively use and take full advantage of self-hosting in that category.

If you don’t use solutions in a particular category at all — whether that’s because you don’t need them, aren’t interested, or use only external services — then it’s completely appropriate to select a disagreeing option (e.g. “Disagree” or “Strongly disagree”). In this context, lower agreement simply indicates low or no use, regardless of the reason.

From a methodological standpoint, the data will be analyzed using structural equation modeling (SEM). This approach requires a complete set of responses across the measured constructs. If we included a “not applicable” option, it would create missing values in the dataset and potentially lead to excluding the entire response for that part of the analysis — which would significantly reduce the usable sample size.

That said, I really appreciate your feedback! :)

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Your help needed: PhD research on why people choose to self-host

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You're absolutely right, rephrasing similar questions is a common technique in survey design to reduce bias and improve reliability.

Some questions may feel a bit redundant or oddly phrased because we based the survey on validated constructs from prior academic research, especially well-established models like the Technology Acceptance Model. Using these standardized scales helps ensure the results are scientifically sound and comparable with previous studies - though I totally get that it can feel repetitive from a participant’s point of view.

That said, I really appreciate the feedback from both of you.

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Thank you very much for your thoughtful feedback!

You’ve raised an important point: cloud service providers are not all the same, and their business models can significantly influence how much trust users place in them. We fully agree that there's a big difference between providers like Backblaze, whose value proposition is built on privacy and reliability, and companies like Google, where monetization often relies on extensive data collection.

The purpose of this section in the survey is to explore general perceptions and motivations behind, not to evaluate individual providers. However, we understand that this generalization can be limiting — especially for respondents who distinguish clearly between different types of services and trust models. Your situation, where you answered "Neither agree nor disagree" not out of indecision but due to the complexity of the issue, is very insightful.

Thanks again for taking the time to share this, it’s greatly appreciated!

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Your help needed: PhD research on why people choose to self-host

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Thank you for your feedback!

We understand that the question about education levels may have been confusing, especially when trying to map the German school system to the categories provided.

The answer options in our survey are based on ISCED 2011 – the International Standard Classification of Education, developed by UNESCO. This is a globally recognized framework used to ensure that education levels can be compared across countries, despite differences in national education systems.

To help clarify, here is how the German terms you mentioned generally correspond to ISCED categories:

  • Grundschule → Primary Education
  • Hauptschule / Realschule → Lower Secondary Education
  • Gymnasium (until Abitur) → Upper Secondary Education
  • Studium (university studies) → depending on the degree (Bachelor’s degree or equivalent tertiary education level / Master’s degree or equivalent tertiary education level Doctoral degree or equivalent tertiary education level)

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Thank you very much – I really appreciate your participation! Yes, the results will be published as part of my PhD dissertation, and also in one of the peer-reviewed journals in the field of Computer Science. Once everything is finalized and publicly available, I’ll definitely share a summary and a link to the publication here as well. Thanks again for your interest and support!

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Your help needed: PhD research on why people choose to self-host

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Thank you very much – I really appreciate your participation! Yes, the results will be published as part of my PhD dissertation, and also in one of the peer-reviewed journals in the field of Computer Science. Once everything is finalized and publicly available, I’ll definitely share a summary and a link to the publication here as well. Thanks again for your interest and support!