Watched Primer's new video (https://www.youtube.com/watch?v=GkiITbgu0V0 watch it!) and stumbled over this gem

Hi! My current watch strap is falling apart and I need a new one. Google searches yield 99% cheap chinese stuff, or "boring" straps. I want one with multiple lighter colours that are not just stripes.

Looking for recommendations (for either shops or straps or other resources to continue my search). Also, how reliable is etsy as a source for quality stuff?

Thanks for your help! :)