It's a bit of a joke post because a lot of the coverage around Mastodon gets really into the weeds with Federation, ActivityPub, etc. and journalists often describe it as "too techie" for "normal" users.

Well, "normal" users don't care about the technical backend of Twitter or Facebook so it always felt a bit disingenuous to me it was presented this way. Hopefully my post can dispell some of the confusion!

The key word here is "large". From the article:

"[Fediverse] instances don’t generally have any unwanted guests because there’s zero incentive to grow beyond an ability to self-moderate. If an instance were to become known for hosting Nazis —either via malice or an incompetent owner— other more responsible instances would simply de-federate (cut themselves off) from the Nazi instance until they got their shit together. Problem solved, no 'trust and safety' required"

It's unfortunatley really, really hard to get noticed whatsoever as an artist without social media these days if you don't have any industry connections.

The essay is not about suggesting a dichotomy. The article is about how corporations sort their content feeds based on maximizing profitability, and the subsequent consequences that result for the end user (humans) in the form of endless distractions.

Exactly. From the article:

As far as Reddit’s fate is concerned I predict that what will happen to it is the same thing that is happening to Twitter and has already happened to Facebook and frankly, actual shopping malls. The business side of things will churn along divorced from the content which will become ever more generic and culturally irrelevant. The users who stay on Reddit will be of the unadventurous variety, not inclined to make waves or analyze their habits.

Yes! Thank you. I tried to be careful with my wording and I'm glad it came through. Facebook is not "over", neither is Twitter or shopping malls. But they're not what they were and the reason they're not what they were (I feel) really comes down to corporate incentives. Something I found really interesting to learn these past weeks is that Twitter and Reddit are not profitable, which kinda implies that the business model may not really work on that scale. Maybe Steve Huffman isn't a greedy monster, it's possible he's between a rock and a hard place with profitability.

Which if that's the case, it kind of implies that open source/Fediverse-style social media might actually be the most sustainable kind, as weirdly structured as it is.

Absolutely. The essay does actually address that towards the end:

There’s no shame in turning to the internet for supplementing socialization when doing it “better” isn’t feasible. It’s easy to imagine situations where someone might not have access to a community that keeps them sane. A gay teenager stuck in rural Alabama. A woman born into a controlled religious society. A New York sports fan in Boston. Some days in life, the best we can hope for is making it until tomorrow in one piece.

Lemmy devs actually publish their goals/methods for "hot" and "active" sorting here. You may find it of value!

The important difference, imo, is that Fediverse users have final say over the sorting of their own feeds. Reddit/Twitter/etc prioritize engagement, not actual value added to the user.

When I switched to Substack it was just a Mailchimp alternative (I don't think Mailchimp moderates what they send out either). They were a service, not a platform. But since then Substack has added a lot of social elements. And now that I've been made aware of their stance, I'm planning my exit ASAP.

Yeah, I think it's important to keep in mind that the Fediverse doesn't solve any of the problems that come up when a bunch of people talk about stuff they're passionate about. The problems Federation solves is the incentivizing and spotlighting of the sorts of toxic behavior we see on corporate social media.

You can just click "no thanks" to the subscription box, but I've copy-pasted the full guide (short version) here for you:

1. Download the Mastodon app from the Apple app store or Play store.

2. Create an account (just like Twitter or any other social media)

3. Follow people, and get posting.

Exactly. FTA:

"Trust and safety” departments are kinda like “Human Resources” departments. They exist to help the company avoid expensive lawsuits and expensive PR blunders. These departments, I assume, are comprised of good-hearted people who care deeply about their work and the well being of others. But they are fighting a battle that the companies do not actually want to end.

Any civility rule that is enforced with greater priority than (or in the absence of) a “no bigotry” rule serves only to protect bigots from decent people.

There's a saying I think about a lot that goes "The problem with rules is that good people don't need 'em, and bad people will find a way around 'em".

The best thing about human volunteer mods vs automated tools or paid "trust and safety" teams, IMO, is that volunteer humans can better identify when someone is participating in the spirit of a community, because the mods themselves are usually members of the community too.

My first reaction was that this excerpt reminds me of a piece I wrote two years ago called "The Airbnb-ification of the arts", about how artists looking to make a career out of art are forced to cater to an algorithm that favors comfortable predictability over depth or uniqueness. My essay was heavily inspired by Kyle Chayka's famous 2016 essay "Welcome to Airspace".

Jokes on me for not reading the byline because it turns out Kyle wrote the book this excerpt is from! lol good for him. Looking forward to reading it.

I'm curious to know if he has a presence on Mastodon or any other Social Web apps, he's a really great writer I'd like to follow.

Yep. "Slowly, then all at once".

Personally, I think once the journalists and news orgs (finally) get on board, that will inspire government agencies to make the change, and that will be the true tipping point away from 𝕏.

Thank you! Your comment really made me smile (I am the author btw).

In this "idiot-proof" guide I recommend the app because it smooths over anything to do with Federation which is where people get confused. Choosing an instance and following people in the app is as easy as any other app.

Wow, I've never heard music with such a stunning lack of soul before! 10/10 I bought every album.

Something I think about a lot is how the "hipster" movement in the early 2000s was extremely anti- consumer culture. They were building easy to repair "fixie" bikes instead of driving cars, they were brewing their own beer and buying/mending clothes they bought second hand. They were moving to abandoned factory loft apartments in similarly abandoned urban areas.

Then, the artists living in lofts, making zines and and knitting sweaters got priced out. And now in pop culture the term "hipster" has largely replaced "yuppie" to mean an elitist, snobby, and extremely pro consumer culture sort of person, which is basically the opposite of what the young people in the early 2000s were doing. I'm not a conspiracy theorist but I have to imagine that the big corps saw the movement as a threat, and did an classic rebrand on them, like car companies did with the minivan to sell more SUVs.

Yeah, unless whoever is paying for it stops funding it or something dramatic happens, I can't imagine there will be a "Digg v4" day where everyone just decides to leave. I'm sure it'll be around a while, but I do think Reddit has peaked in terms of it's cultural relevancy.